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2 research outputs found
Developing a Multidimensional, Equal-Weighted Scale of Brand Equity for the Smartphone Segment
Author
A Chattopadyay
A K Gupta
+51Â more
A Malley
A Mccrum
Amazon
Apple
Apple Developer
Apple Iphone
B Yoo
Berkowitz Kerin
Boonghee Yooa
Carl Shapiro
Christoph Peylo
David A Aaker
David A Aaker
David A Aaker
Gartner News Room
George Gilder
Google Code
Gordon Moore
Harris Interactive
Interbrand Group
Itu-Ict
J Dalrymple
J Rathbone
James R Gregory
Jared Newman
John Grand
Joseph Menn
K L Keller
Kevin Keller
Kevin Keller
Lisa Wood
Mark Wielage
Morgan Stanley
N Venkatraman
Navinder Wathan
Nikhil Pahwa
Paul Feldwick
Porthos Guedes
R Fullerton
Reuters
Robert &
Roger J Best
Ryan Singel
Sandro Jordao
Statistical Wmb &
T Erdem
Teleco-Anatel
Teliasonera
T�lin Erdem
Wtdr-Ict
Young &
Publication venue
'Elsevier BV'
Publication date
01/01/2010
Field of study
No full text
Crossref
China’s ‘Fake’ Apple Store: Branded Space, Intellectual Property and the Global Culture Industry
Author
Agencies
Angelson J
+58Â more
Angelson J
Appadurai A
Apple
Barthes R
Baudrillard J
Beech H
Bilton N
Bilton N
Bloomberg News
Bruns A
Chang C
Chen S
Chen W
Cheng J
Duhigg C
Duhigg C
Dye J
Elliott S
Elmer-DeWitt P
Fishman C
Foucault M
Frow J
Gray D
Hafner K
Hayden C
He X
Heller S
Hughes N
Isaacson W
Jenkins H
Jones TY
Kunming establishes case to investigate 11 ‘unauthorized Apple Stores’
Lash S
Lashinsky A
Lee M
Lewis L
Li M
Liang L
Mao Q
Milian M
Morozov E
Mozur P
Mozur P
Pierson D
Polidoro R
Pun N
Qiu L
Savitz E
Segal D
Shane S
Shih G
Taylor C
Tech Talk: iPhone 5
Wallis C
Wong M
Yunnan Administration for Industry and Commerce
Zeng H
Zhou P
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref