Interactive television and tourism: marketing WA to the UK pleasure travel market through interactive television applications

As an information intensive industry and as one of the most progressive industries in information technology adoption, travel and tourism provides an ideal context in which to investigate how new technologies such as interactive television challenge our understanding of media and media use. This research looks at how interactive television can be used by consumers and how it may be best applied by marketers in international holiday travel. Using the UK international traveller market to Western Australia as case in point, this research had three main research goals: 1) to understand how travellers use information sources with a focus on interactive television; 2) how an individual's previous interactive media and travel experiences may pre-dispose them to using interactive television; and 3) to better understand why individuals interact and what impact the interaction has on the promotional effort. A travel ad and a travel show segment were used to explore these with impulse (brochure request) and telescopic (destination video) interactive opportunities. The treatments were deployed over a video-on-demand platform in greater London and participants took part in their homes via their televisions and a self administered questionnaire. This research has furthered the use of the multi-dimensional grid in understanding information sources in relationship to one another and updated the landscape with modern information sources such as television, teletext, the Internet and interactive television. Findings from this area of investigation suggest that current interactive television offerings cater better to short-haul destinations and although it currently plays a minor role, interactive television has the potential to significantly contribute to travellers' long-haul holiday planning process. The finding that individuals understand interactive television through their experience with teletext rather than the Internet and are more likely to use interactive television if they are thorough and experienced planners supports the theory of knowledge transference. However, most importantly, if an individual has a positive experience with interactive television they will interact again in the future. Contributions were also made to a better understanding of the interactive television user and the use of interactive television applications to the travel and tourism industry in particular. Exploration of the differences between the Impulse and Telescopic approaches to interactivity highlighted that while interactivity generally enhances the promotional effort each approach has its own strategic applications

How coviewing reduces the effectiveness of TV advertising

In the present study – a naturalistic laboratory experiment – coviewing of TV commercials reduced their effectiveness (delayed proven ad recall) from 63%, obtained by single viewers, to 43%, for both coviewers. During coviewing, the ‘mere presence of another’ apparently distracts each coviewer’s attention from the screen. The reduction in TV ads’ effectiveness due to coviewing is equivalent to the loss from channel-change zapping, which reduces ad recall to 45%. More deleterious but less prevalent modes of digital video recorder-enabled ad avoidance are skip-button zapping, which reduces recall to 35%, and moderately fast zipping (X 8 fast forward), which reduces ad effectiveness almost entirely, leaving only 6% recall. This study concludes with some practical suggestions for improving the effectiveness of TV commercials seen by a coviewing audience

Using the P3a to gauge automatic attention to interactive television advertising

Abstract not available

Ethische Aspekte des Alter(n)s im Kontext von Medizin und Gesundheitsversorgung : Problemaufriss und Forschungsperspektiven

Die individuellen und gesellschaftlichen Folgen des demographischen Wandels rücken moralische Fragen, die den angemessenen Umgang mit älteren Menschen und die sinnvolle Gestaltung des Lebens im Alter betreffen, verstärkt in den Mittelpunkt öffentlicher Aufmerksamkeit sowie medizin- bzw. pflegeethischer und gesundheitspolitischer Auseinandersetzungen. Allerdings wird das Altern als Prozess und das höhere Alter als Lebensphase in vielen dieser medizin- bzw. pflegeethischen und gesundheitspolitischen Debatten zumeist lediglich unter dem spezifischen Gesichtspunkt der jeweils erörterten Praktiken, Fragestellungen und Problemlagen thematisiert. Eine Betrachtung, die diese verschiedenen konkreten Praxis- und Diskussionskontexte übergreift, das in ihnen jeweils vorausgesetzte Verständnis des Alter(n)s als solches thematisiert und in seiner Bedeutung für die ethische Fachdiskussion grundsätzlich reflektiert, findet dagegen kaum statt. Die Arbeitsgruppe „Altern und Ethik“ in der Akademie für Ethik in der Medizin soll zur Entwicklung einer solchen grundlegenderen und umfassenderen Betrachtungsweise beitragen. Der vorliegende Beitrag gibt einen ersten orientierenden Überblick über die zentralen Themenschwerpunkte, Problemstellungen und Kontroversen in den aktuellen medizin- bzw. pflegeethischen und gesundheitspolitischen Diskursen um das Alter(n) und markiert offene Fragen und Forschungsdesiderate. Wie sich dabei zeigt, kann eine eingehendere Auseinandersetzung mit dem Alter(n) nicht nur den einschlägigen alter(n)sbezogenen Fachdebatten zu fundierteren Perspektiven verhelfen, sondern auch der ethischen Diskussion insgesamt wichtige Impulse im Hinblick auf ihre anthropologischen Grundlagen und ihren normativen Bezugsrahmen vermitteln

Using the P3a to gauge automatic attention to interactive television advertising

This paper is the first step to an understanding of how engagement with interactive television advertisements may increase the relevancy of a brand and therefore facilitate the automatic processing of the brand's logo (measured via the P3a) after viewing the advertisement, compared to non-interactive television ads. Event-related potentials (ERPs) and attitudes were measured in response to advertisement-specific brands. ERP latencies and self-report measures were analysed with mixed design analysis of variance. P3a latency decreased for the brands associated with the longer interactive ads, but remained stable for the brands associated with the normal ads and increased for the control brands. This indicates that automatic attention was greater for those brands which were associated with the longer Dedicated Advertiser Location (DAL) interactive ads in the ad reel. The findings of this analysis suggest that brands associated with interactive ads do have more attention automatically allocated to them.Interactive television P3a Event-related potential Neuromarketing

The feedback channels in a DMO: case study in Porto and North Tourism Association

Over the last decades, the tourism sector has seen progressive exponential growth, which has consolidated its position in the world as one of the most important economic activities. The main information sources should be privileged, as they will be an essential bridge of contact, gathering information and clarifying contacts between the destination and potential demand, but also for tourists already at the destination. The main objective of this study is to understand which feedback channels exist in a back-office environment, in the “Hospitality and commercialization” department of the Porto Tourism Association, A.R. - Porto Convention & Visitors Bureau. In addition, it will also be objective to understand how demand behaves through each input channel. In order to meet the objectives of this study, two possible analyses were created - one concerning the back-office sales in 2018, and the other related to requests for information via Live Chat tool, between November 2018 and March 2019. 338 contacts were verified which resulted through back-office sales (from 11 feedback channels) and 4196 conversations started in the live tool existing on the Visit Porto and Visit Porto and North websites. The data collected confirm that tourists prioritize three main feedback channels - Chat, Email - visitportoandnorth and Telephone. Chat and Telephone channels are mainly used by families and groups of friends, who search for cruises, prefer short stays and book shortly in advance, in the same month of the visit or just the previous month. On the other hand, the email - visitportoandnorth channel, mainly prioritized for more professional and business visits, is used by travel agencies (TA)/tour operators (TO), valuing the advance and investing in organized and tailored circuits concerning the destination visit.info:eu-repo/semantics/publishedVersio