Crossing the Rubicon: A Generic Intelligent Advisor

Recommender systems (RS) are being used by an increasing number of e-commerce sites to help consumers find the personally best products. We define here the criteria that a RS should satisfy, drawing on concepts from behavioral science, computational intelligence, and data mining. We present our conclusions from building the WiseUncle RS and give its general description. Rather than being an advisor for a particular application, WiseUncle is a generic RS, a platform for generating application-specific advisors