Purchasing sustainable palm oil products: narrowing the intention-behavior gap

Experts on palm oil production and utilization emphasize the role of consumer purchasing power in dealing with the environmental and social impacts of the palm oil crisis -that by increasing the demand for sustainable palm oil (SPO), greater supply will follow. However, research has identified a persistent intention-behavior gap. Even knowledgeable consumers do not always follow through on their intentions to purchase SPO. Utilizing the Capability-Opportunity Motivation model of Behavior (COM-B), this article reviews important variables contributing to this intention-behavior gap. While knowledge about palm oil and SPO (capability), perceived product availability (opportunity), and pro-green consumption attitudes (motivation) are important predictors of SPO purchasing intentions, increasing these factors has been insufficient in narrowing the intention-behavior gap. Campaigns can increase knowledge about palm oil and SPO, as well as build motivation around making the ‘sustainable’ choice, but are inadequate in addressing barriers around opportunity (e.g., ease of access to SPO products). In expressing their intent to purchase SPO products, consumers may underestimate the difficulties in being able to identify these consumables (e.g., palm oil often is not clearly labeled, sustainability status may not be obvious), and locate them. In this review, we argue that while consumer behavior is important, it is insufficient to power industry-wide change toward the utilization of SPO. Greater corporate responsibility is needed to increase use of SPO in products, and make consumables containing SPO more available, identifiable, and affordable for consumers. We also suggest that national procurement policies for SPO are likely to produce longer-lasting change

Palm Oil: Understanding Barriers to Sustainable Consumption

The current dataset was used in the paper "Palm Oil: Understanding Barriers to Sustainable Consumption". It consists of the SPSS file including 781 participants, with their responses on a survey including socio-demographic details, a palm oil COM-B (Capability, Opportunity, Motivation) survey, the Connectedness to Nature Scale, the Willingness to Sacrifice for the environment Scale and an adaptation of the Values scale. SPSS output files are also included - these are descriptive statistics from the data set, the exploratory factor analysis of the palm oil COM-B survey, a description of the factors that emerged (including internal consistencies and distributions), along with a multiple regression analysis

Palm Oil: Understanding Barriers to Sustainable Consumption

The current dataset was used in the paper "Palm Oil: Understanding Barriers to Sustainable Consumption". It consists of the SPSS file including 781 participants, with their responses on a survey including socio-demographic details, a palm oil COM-B (Capability, Opportunity, Motivation) survey, the Connectedness to Nature Scale, the Willingness to Sacrifice for the environment Scale and an adaptation of the Values scale. SPSS output files are also included - these are descriptive statistics from the data set, the exploratory factor analysis of the palm oil COM-B survey, a description of the factors that emerged (including internal consistencies and distributions), along with a multiple regression analysis

Palm Oil: Understanding Barriers to Sustainable Consumption

The current dataset was used in the paper "Palm Oil: Understanding Barriers to Sustainable Consumption". It consists of the SPSS file including 781 participants, with their responses on a survey including socio-demographic details, a palm oil COM-B (Capability, Opportunity, Motivation) survey, the Connectedness to Nature Scale, the Willingness to Sacrifice for the environment Scale and an adaptation of the Values scale. SPSS output files are also included - these are descriptive statistics from the data set, the exploratory factor analysis of the palm oil COM-B survey, a description of the factors that emerged (including internal consistencies and distributions), along with a multiple regression analysis

Confronting the palm oil crisis: Identifying behaviours for targeted interventions

This dataset has two parts. Part 1 contains 12 transcribed interviews and the codes that emerged from the data and were used in the subsequent data analysis. Part 2 consists of the de-identified datasets obtained from the online survey, called "Behaviour Prioritization Survey - Effectiveness Dataset downloaded on January 30, 2019_17.26" and "Behaviour Prioritization Survey - Probability & Penetration Dataset downloaded on January 22, 2019_22.05". There is also an SPSS output file called "Output" and an Excel sheet titled "Behaviour Prioritization Matrix", with the inputted formula

Can Consumers Do It All? A Qualitative Exploration of Factors that Influence the Purchase of Sustainable Palm Oil Products

This dataset contains semi-structured interviews that were conducted with 13 adult residents in Australia. The transcribed interviews were subjected to framework analysis, with themes classified under categories of capability, opportunity and motivation