News in an era of content confusion: effects of news use motivations and context on native advertising and digital news perceptions

This study examined the effects of differing native advertising framing contexts (hard versus soft news) and individuals’ news use motivations on ability to perceive commercialized content, evaluations of native advertising, and ensuing digital news perceptions. Based upon the framework of the persuasion knowledge model, an online experiment was conducted among a sample of U.S. adults (N = 684). When revealed as advertising, people were more likely to perceive the hard news rather than the soft news framing as commercial in nature. Furthermore, hard news approaches to native advertising were perceived unfavorably by audiences and tarnished the subsequent reporting of actual journalists.Accepted manuscrip

Journalistic interventions: The structural factors affecting the global emergence of fact-checking

Since the emergence of FactCheck.org in the United States in 2003, fact-checking interventions have expanded both domestically and globally. The Duke Reporter’s Lab identified nearly 100 active initiatives around the world in 2016. Building off of previous exploratory work by Amazeen, this research utilizes the framework of critical juncture theory to examine why fact-checking interventions are spreading globally at this point in time. Seen as a professional reform movement in the journalistic community, historical research on reform movements suggests several possible factors influencing the emergence of fact-checking such as a decline in journalism, easy access to technology for the masses, and socio-political strife. This study offers empirical support that fact-checking may be understood as a democracy-building tool that emerges where democratic institutions are perceived to be weak or are under threat and examines similarities between the growth of fact-checking interventions and previous consumer reform movements. As politics increasingly adopts strategies orchestrated by marketing and advertising consultants and agencies – exemplified in the Brexit referendum – political fact-checking may benefit from examining the path of consumer reform movements. For, before fact-checking can be effective at informing individuals, it must first establish itself within a structural environment

Revisiting the epistemology of fact-checking

Joseph E. Uscinski and Ryden W. Butler (2013) argue that fact-checking should be condemned to the dustbin of history because the methods fact-checkers use to select statements, consider evidence, and render judgment fail to stand up to the rigors of scientific inquiry and threaten to stifle political debate. However, the premises upon which they build their arguments are flawed. By sampling from multiple “fact-checking agencies” that do not practice fact-checking on a regular basis in a consistent manner, they perpetuate the selection effects they criticize and thus undermine their own position. Furthermore, not only do their arguments suffer from overgeneralization, they fail to offer empirical quantification to support some of their anecdotal criticisms. This rejoinder offers a study demonstrating a high level of consistency in fact-checking and argues that as long as unambiguous practices of deception continue, fact-checking has an important role to play in the United States and around the world

Practitioner perceptions: critical junctures and the global emergence and challenges of fact-checking

Since 2003 and the emergence of FactCheck.org in the United States, fact-checking has expanded both domestically and internationally. As of February, 2016, the Duke Reporter’s Lab identified nearly 100 active initiatives around the world. This research explores why fact-checking is spreading globally at this point in time. Seen as a professional reform movement in the journalistic community (Graves, 2016), historical research on reform movements suggest several possible factors influencing the emergence of fact-checking including a decline in journalism, easy access to technology for the masses, and socio-political strife (McChesney, 2007; Pickard, 2015; Stole, 2006). Using a phenomenological approach, two focus groups were conducted among fact-checkers during the 2015 Global Fact-checking Summit in London, England. Participants shared rich experiences about conditions and contexts surrounding the emergence and challenges facing their organizations. Ultimately, as the purpose of this research is to help future fact-checkers around the world become aware of the circumstances under which fact-checking is most likely to emerge and thrive (or fail), recommendations from current global practitioners are offered.Accepted manuscrip

The politics of memory: contesting the "Convention Night" version of this historic day

To the degree that the American press corps serves as the creator of the first draft of history, it is in a privileged position of shaping not only what we remember but also how we remember it. This article presents a case study of a political advertisement that aired during the 2008 U.S. presidential election. The mainstream media’s uncritical consideration of the ad invoking Martin Luther King Jr.’s memory in representing Barack Obama’s achievements suggests not only an uncontested version of racial achievements in America but also the power granted to political ads in narrating a naturalized version of memory. As political advertising increasingly drives news coverage in the U.S., the journalistic failure to scrutinize a political message beyond its face value illustrated by this case becomes all the more alarming and is indicative of a concerning disservice to the public interest

Checking the fact-checkers in 2008: predicting political ad scrutiny and assessing consistency

Which types of political ads are most likely to draw criticism from fact-checkers? Are fact-checkers consistent in their evaluations of political ads? Examining general election television ads from the 2008 U.S. presidential race, and based upon the evaluations of FactCheck.org, PolitiFact.com, and the Washington Post's Fact Checker, this study demonstrates it was the attack ads from candidates that were most likely to draw scrutiny from the fact-checkers. Most importantly, a high level of agreement between the fact-checkers indicates their success at selecting political claims that can be consistently evaluated. While political advertisers are increasingly using evidence to support their claims, what may be more critical in drawing evaluations from fact-checkers is the verifiability of a claim. The implications of consistent fact-checking on the public, political actors, journalism and democracy are discussed. With the revelation that fact-checking can be consistently practiced, localized efforts at fact-checking need encouragement, particularly as political TV ads increasingly drown out other potential sources of information for the public and increasingly are used in downballot races, local initiatives, referendums and judicial races

Conferring resistance to digital disinformation: the innoculating influence of procedural news knowledge

Despite the pervasiveness of digital disinformation in society, little is known about the individual characteristics that make some users more susceptible to erroneous information uptake than others, effectively dividing the media audience into prone and resistant groups. This study identifies and tests procedural news knowledge as a consequential civic resource with the capacity to inoculate audiences from disinformation and close this “resistance gap.” Engaging the persuasion knowledge model, the study utilizes data from two national surveys to demonstrate that possessing working knowledge of how the news media operate aids in the identification and effects of fabricated news and native advertising.Accepted manuscrip

The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers

This experiment with a representative sample of US adults (N=800) examines the effects of disclosure design characteristics in sponsored news on readers’ ability to recognize such content as paid advertising, and examines whether such recognition differently affects perceptions of legacy and digital-first publishers. Although fewer than 1 in 10 participants were able to recognize native advertising, our study shows that effectively designed disclosure labels facilitate recognition. However, participants who did recognize native advertising had lessened opinions of the publisher and the institution of advertising, overall.American Press Institut

The effects of native advertising on audience perceptions of legacy and online news publishers

Extending research from Wojdynski and Evans, this experimental study replicates the challenges of effectively disclosing native advertising to readers and demonstrates a promising inoculation method that increases likelihood of recognition. Moreover, this quantitative research indicates that both legacy and online news publishers were evaluated less favorably for displaying native advertising. Attitudes toward the publisher and perceptions of its credibility declined for both, although online publishers suffered greater attitudinal damage than did legacy publishers who may benefit from their established reputation

A Comparison of Correction Formats: The Effectiveness and Effects of Rating Scale versus Contextual Corrections on Misinformation

What style of journalistic factchecking is most convincing to readers? This study uses an online survey experiment to compare two prevailing approaches to correcting both consumer and political misinformation: factchecks that rely only on written analysis to assess claims, and those that also deploy a graphical meter or "truth scale." Testing a series of simulated factchecks from a fictitious factchecking organization, GetTheFacts.org, we find first of all that both approaches were effective on the whole, with respondents who saw either format significantly more likely than a control group to correctly evaluate a claim that had been previously debunked. Does using a truth meter make a difference? In the case of a misleading advertising claim unrelated to politics, adding a meter to the written analysis appeared to make the correction more convincing. However, both formats proved equally effective in challenging political misinformation. Both formats also yielded their largest improvements among readers who selfidentified from the same party as the politician being checked. Although respondents scored best in identifying misinformation from a politician of the opposing party, seeing a correction made no significant difference in that case. Among other results, we also find that when given the choice, just over half of respondents preferred to see corrections that included a truth scale