53 research outputs found

    Studies on New Japan Global Manufacturing Model: The innovation of manufacturing engineering

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    This study describes the “New Japan Global Manufacturing Model” (NJ-GMM) that contributes to strengthening of Japanese global manufacturing strategy. NJ-GMM is the innovation of manufacturing engineering fundamentals. Specifically, the foundation of NJ-GMM consists of the “Intellectual Working Value Improvement Management Model” (IWV-IMM), “Partnering Performance Measurement Model” (PPMM), “Strategic Stratified Task Team Model” (SSTTM), “Intelligence High-cycle System for Assembly Maker Production Process” (IHS-AMPP), “Strategic Quality Management using Performance Measurement Model” (SQM-PMM), and “Working Value Evaluation Model” (WVEM). The effectiveness of NJ-GMM was verified through the actual applications to automobile manufacturing in Toyota and suppliers

    The Validity Of "TDS-DTM": A Strategic Methodology Of Merchandise Development Of New JIT-Key To The Excellence Design LEXUS

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    Recently, the author has touched on the development of the principle of New JIT and its validity. In this paper, the author presents TDS-DTM (Toyota Development System-Design Technical Methods) as a methodology of New JIT, which contributes to strategic product development. The excellence profile design of LEXUS has achieved by TDS-DTM

    New Japan Production Model, An Advanced Production Management Principle - Key To Strategic Implementation Of New JIT

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    An advanced production management principle, the New Japan Production Model to further advance TPS (Toyota Production System) called the Advanced TPS is proposed, which involves the systematization of Japanese production management methodology for strategic production. The New Japan Production Model—a new management technology principle, proposed and verified in previous studies—was developed through establishing a Global Production Technology and Management Model based on New JIT utilizing three core technologies (TMS, TDS, and TPS), which relates to hardware systems, and Science TQM, which relates to software systems. Formation of the model through utilization of these core technologies signifies the high linkage of business processes that enables a speedy production cycle by using “Intelligent Quality Control System, TPS-QAS”, “Highly Reliable Production System, V-MICS”, “Renovating Work Environment, TPS-IWQM” and “Bringing up Intelligent Operators, V-IOS”. Effectiveness of the proposed New Japan Production Model was verified at Toyota Motor Corporation

    The Validity Of Advanced TMS: A Strategic Development Marketing System - Toyotas Scientific Customer Creative Model Utilizing New JIT

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    A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this paper, the author discusses the validity of Advanced TMS as a core technology Total Marketing System, TMS of New JIT, which contributes to constructing a Strategic Development Marketing System, SDMS. This paper aims to create a Scientific Customer Creative Model, SCCM, a form of strategic marketing utilizing Advanced TMS. Concretely, the author will also introduce the effectiveness of Advanced TMS that reflects latent customer needs through scientific marketing application examples via Toyotas Intelligent Customer Information Marketing System, T-ICIMS

    Researching Customer Satisfaction And Loyalty To Boost Marketing Effectiveness: A Look At Japans Auto Dealerships

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    Faced with a sluggish economy, car sales have been disappointing in recent years. Given this situation, it is critical that dealerships shift the focus of their sales and marketing activities from attracting new customers to keeping the customers they already have. This move can be expected not only to reduce sales costs, but also contribute to healthy profits

    A New Automobile Sales Marketing Model for Innovating Auto-dealer’s Sales

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    This study describes a “New Automobile Sales Marketing Model” (NA-SMM) using “4 core elements” based on a “dual corporate marketing strategy” for the innovation of auto-dealers’ sales. To realize this, the author develops both of the “Customer Science principle (CSp)” and “Science SQC, new quality control principle”. Specifically, foundation of NA-SMM consists of the “Scientific Customer Creative Model (SCCM), Networking of Customer Science principle Application System (NCSp-AM), Video Unites Customer Behavior & Maker’s Designing Intentions (VUCMIN) and Scientific Mixed Media Model (SMMM)”. The validity of NA-SMM is then verified through each model of actual applications to customer creation in Toyota

    A New Automobile Product Development Design Model: Using a Dual Corporate Engineering Strategy

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    This study describes a “New Automobile Product Development Design Model” (NA-PDDM) using a “Dual Corporate Engineering Strategy” for the innovation of automobile product engineering fundamental. Specifically, NA-PDDM contains both of the “Exterior design engineering strategy” and “Driving performance design engineering strategy” by using “Customer Science Principle” (CSP). Concretely, the foundation of NA-PDDM consists of the “Automobile Exterior Design Model with 3 Core Methods” (AEDM-3CM), “Automobile Optimal Product Development Design Model” (AOP-DDM) and “CSP-Customer Information Analysis and Navigation System” (CSP-CIANS). The validity of NA-PPMM is then verified through the actual applications to automobile product development design in Toyota and others

    The Total Quality Assurance Networking Model For Preventing Defects: Building An Effective Quality Assurance System Using A Total QA Network

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    The researchers construct a defect occurrence prevention technique called the Total QA Network Model that uses a combination of quality assurance tools and establishes partnerships. Their focus is on integrated quality assurance spanning different departments in manufacturing companies (from design to production) and extending further to part manufacturers. The Total Quality Assurance Networking Model is developed and its effectiveness is verified at a major corporation

    Establishment Of A Strategic Total Direct Mail Model To Bring Customers Into Auto Dealerships

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    This paper uses statistical science and mathematical programming to develop a strategic Total Direct Mail Model “TDMM” with the aim of bringing more customers into auto dealerships. The core systems used in the model are (1) a customer purchase data analysis system to increase dealer visits, (2) a DM content optimization system to target customer preferences, (3) a system for strategically determining who should be sent direct mail based on who actually visits the dealership, and (4) a DM promotion system for sales staff to increase market share. These four systems are integrated and strategically applied to promote dealer visits. The authors then apply this model at an actual auto dealership, where they are able to successfully increase dealer visits

    New Japan Quality Management Model: Implementation Of New JIT For Strategic Management Technology

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    In the midst of the rapid advancement of “globalization – worldwide quality competition,” Japanese manufacturers are struggling for the realization of “simultaneous achievement of QCD (Quality, Cost and Delivery). Against this background, for the purpose of sharing intellectual information and strengthening cross-department cooperation, this study proposes “New Japan Quality Management Model” mainly in connection with the Quality Assurance Div. and TQM Promotion Div. Further, the effectiveness of this model is verified at Toyota. As a result, QCD was achieved simultaneously by collaboration of QA Division and TQM Division
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