The Effect of Demographic Characteristics on Organisational Commitment: a Study of Salespersons in the Soft Drink Industry in Nigeria

Researchers have been interested in the concept of organizational commitment as it has been linked with employee performance and ultimately organizational performance. Previous studies have looked at the antecedents of organizational commitment and this study follows that same line of research. Specifically it looks at the role of age, education, job position and organizational tenure as predictors of commitment. A sample of 118 salesmen from selected firms in the soft drinks industry in Rivers and Bayelsa states were involved in the study. Multiple regression analysis was used to test the hypotheses with the aid of SPSS 15. The findings show that age, education, job position and organizational tenure are positively correlated with organizational commitment. Keywords: Organisational Commitment, Salespersons, Soft Drink Industr

Internal Marketing Strategy and Employee Performance

The purpose of this study is to evaluate the influence of internal marketing strategy on employee performance. More specifically, the study adopted the Greene et al (1994) domains of internal marketing such as: internal marketing promotion and reward systems as the predictor variable, while affective organizational commitment was adopted as the study moderating variable and employee performance as the criterion variable. The study adopted the quantitative research approach with the use of questionnaire instrument to elicit data from the target population; thereafter 150 employees were systematically selected from 10 service firms in the aviation sector located at the Port Harcourt International Airport of Nigeria; five insider contact men were used to distribute the questionnaire instrument. 126 units of the questionnaire were retrieved as used; the data generated were also analyzed using the Pearson Product moment Correlation Coefficient and Simple Regression with the support of SPSS version 18 to analyze the core data. Finding showed that internal marketing promotion has significant and positive impact on employee performance. Also, internal marketing reward systems showed a positive and significant impact on employee performance and a positive correlation was found between affective organizational commitment and employee performance. Therefore, this study has validated that internal marketing strategy is a strong tool for wining employee’s commitment to work especially in the Nigeria Aviation sector. , it recommend for the stakeholders and managers of firms in the Nigerian aviation industry to engage the internal marketing strategy to motivate its employees to be optimally productive. Also, the managers of the firm should play the transformational leadership roles to its employees rather than the transactional leadership style which has the possibility of declining employees work performance. However, the implication of implementing this study recommendations are that employees’ performance in terms of productivity will be enhanced. KEYWORDS: Internal Marketing; Affective Organizational Commitment; Internal Marketing Promotion; Reward Systems; Employee Performance; Aviation &Nigeri

Firm Market Orientation and Its Effect on Customer Service Quality Perceptions and Employee Commitment in Service Industries

This study is on the assessment of market orientation on selected customer variables such as customer service quality perceptions, loyalty and satisfaction; and employee variables including employee customer orientation, job satisfaction and organizational commitment. The focused areas are the hospitality and banking industries. Data collection was by questionnaire while secondary information was used for the review of literature. The population was 5601 staff and 908,310 customers of the selected oganisations in the South- South Nigeria. The sample size was 373 staff and 400 customers using Taro Yamane formula for finite population. The analyses of data was by Analysis of Variance (ANOVA).The results obtained was that Market orientation has positive significant effect on service quality perception and  also on employee commitment. Managers should encourage employees on skill acquisition and development as customers’ perceptions of employees and orgnisations will greatly be improved. Keywords: Market Orientation, Intelligence Generation, employee Commitmen