1 research outputs found
Ready to Win? Generating High-Quality Leads Through Online Sweepstakes and Contests
- Author
- Akaah Ishmael P.
- Altberg Marla
- Baik Kyung H.
- Bakken David
- Barrett Randy
- Bettman James R.
- Brickin Shari
- Brockhoff Klaus
- Browne Beverly A.
- Carmody Bill
- Carpenter Jason M.
- Cattin Phillipe
- Che Yeon-Koo
- Chew Soo Hong
- Chiefmarketer
- Christian Schaupp L.
- Cummins Julian
- DesAutels Philip
- Dholakia Utpal M.
- Dixit Avinash
- Fang Xiang
- Feinman Jeffrey P.
- Fischer Maik
- Funk Tom
- Gattiker Urs E.
- Gedenk Karen
- Glazer Amihai
- Grancay Martin
- Green Paul E.
- Hamman Bob
- Hennig-Thurau Thorsten
- Huff Lenard C.
- Jie Yu
- Kalra Ajay
- Kent Robert J.
- Langenscheidt Florian
- Laporte Sandra
- Lee Pui-Mun
- Liu De
- Luna David
- Lynch James G.
- Mabry Emily
- Matthias B. Schulten
- McDaniel Stephen R.
- McGaughey Ronald E.
- Megidish Reut
- Michaela Rauch
- Moldovanu Benny
- Morgan John
- Nti Kofi O.
- Okazaki Shintaro
- Punj Girish
- Quester Pascale
- Rappoport Paul N.
- Ryan Richard M.
- Selby Edward B.
- Shi Yi-Zheng
- Shimp Terence A.
- Sierra Jeremy J.
- Skaperdas Stergios
- Stottmeister Gerd
- Szymanski Stefan
- Taylor Charles R.
- Teichmann Maik-Henrik
- Tong Xiao
- Traylor Mark B.
- Wakefield Kirk L.
- Whan Park C.
- Wilcox Caroline
- Wilhelm Thorsten H.
- Wittink Dick R.
- Zangeneh Masood
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- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study