Who Is More Rational During a Crisis Situation: Men Who Do Not Spend Their Money or Women Who Think About the Future?

The COVID-19 pandemic was one of the most important events in entire world history. This event changed and influenced human lives forever. The changes in human behavior were so relevant when the pandemic started. Furthermore, due to the recorded data and our personal experiences, research on this subject can serve as an instrument to reduce and minimize the impact of future health crises. We need to analyze, study, and draw significant conclusions to understand as much as possible how consumers reacted in order to avoid such situations in the future. In this article, I analyze data obtained from a survey about the consumer behavior of agro-food products during the COVID-19 crisis. Specifically, I study the influence of gender on the financial resource allocation of consumers of agro-food products during the lockdown period of March to June 2020. This analysis was performed using linear regression with binary variables. We can develop plans and safety measures based on the results and conclusions of the article. We also can use the article results and conclusion to have an image of consumer behavior toward agro-food products during health crises, to know how we can action. On the other hand, the analysis can be very helpful for retailers of agro-food products. They can develop new marketing or sales strategies based on the findings to maximize their income. These new strategies can be utilized during health crises, maximizing the opportunity presented