13,652 research outputs found
What makes a good label? : the effect of wine label design on product evaluation and purchasing behaviour : a thesis presented in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at Massey University, Albany, New Zealand
Companies spend billions annually on packaging and labelling, yet little is known about how and why specific features of package design influence consumer responses. This thesis identifies, across two projects, what wine label elements or themes should be used, where and when.
First, while the use of fantasy themes is increasing across product categories, it is unclear how consumers react to fantasy labels. Across five studies, the results unite seemingly contradicting theories predicting the effects of fantasy labels on product evaluation and purchasing behaviour by uncovering an important boundary condition: product quality signal, in line with the principle of hedonic dominance. The results suggest that for low quality products, fantasy labels backfire (consistent with research on metacognition). For products average in quality, fantasy and non-fantasy labels do not differ in their performance. Yet, in the presence of a high quality signal, fantasy labels impact product evaluation and purchasing behaviour positively. This positive effect is sequentially driven by the evocation of the imaginary and affect, in line with research on mental simulation.
Second, it is unclear to what extent elements of wine label design affect sales relative to other marketing mix effects. Specifically, we use wine transactional data for 127 SKUs across two liquor stores in New Zealand, covering 105 weeks. The findings suggest that some specific label elements have strong effects on sales. Specifically, extra text, as a quality cue, has the strongest positive effect. Overall, after price, the combination of image(s) and extra text has the strongest (negative) effect on sales. In line with research on processing fluency, this research also shows whether and when to use simple versus complex elements (typeface, label structure, mode of information). This thesis has important implications for wine companies and retailers
Improving Multiple Object Tracking with Optical Flow and Edge Preprocessing
In this paper, we present a new method for detecting road users in an urban
environment which leads to an improvement in multiple object tracking. Our
method takes as an input a foreground image and improves the object detection
and segmentation. This new image can be used as an input to trackers that use
foreground blobs from background subtraction. The first step is to create
foreground images for all the frames in an urban video. Then, starting from the
original blobs of the foreground image, we merge the blobs that are close to
one another and that have similar optical flow. The next step is extracting the
edges of the different objects to detect multiple objects that might be very
close (and be merged in the same blob) and to adjust the size of the original
blobs. At the same time, we use the optical flow to detect occlusion of objects
that are moving in opposite directions. Finally, we make a decision on which
information we keep in order to construct a new foreground image with blobs
that can be used for tracking. The system is validated on four videos of an
urban traffic dataset. Our method improves the recall and precision metrics for
the object detection task compared to the vanilla background subtraction method
and improves the CLEAR MOT metrics in the tracking tasks for most videos
Metastable states of a ferromagnet on random thin graphs
We calculate the mean number of metastable states of an Ising ferromagnet on
random thin graphs of fixed connectivity c. We find, as for mean field spin
glasses that this mean increases exponentially with the number of sites, and is
the same as that calculated for the +/- J spin glass on the same graphs. An
annealed calculation of the number of metastable states of energy E
is carried out. For small c, an analytic result is obtained. The result is
compared with the one obtained for spin glasses in order to discuss the role
played by loops on thin graphs and hence the effect of real frustration on the
distribution of metastable states.Comment: 15 pages, 3 figure
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