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4 research outputs found
The Effects of Comparative Advertising on Young Consumers’ Perceptions: Cross-Cultural Comparison Between the United States and Taiwan
Author
Alexander Muk
Appleton-Knapp S.
+13 more
Barry T.
Barry T.
Christina Chung
de Mooij M.
Dholakia U. M.
Donthu N.
Douglas S. P.
En-Chi Chang
Field A.
Kalro A. D.
Wu M. Y.
Zaichkowsky J. L.
Zhang P.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Solvatochromic responses and pH effects on the electronic spectra of some azo derivatives of 1-amino-2-hydroxy-4-naphthalenesulfonic acid
Author
A Airinei
AA Muk
+36 more
AC Gonzalez-Baro
AI Vogel
AR Monahan
C Reichardt
E Bosch
EG McRae
G Duyckaerts
G Pandey
J Rivera-Utrilla
JC Dearden
JG David
JG Kirkwood
JS Larsen
LJ Hilliard
M Isaks
M Kazemékaité
MJ Kamlet
MK Awad
MR Yazdanbakhsh
MS Masoud
MS Masoud
MS Masoud
MS Masoud
MS Masoud
MS Masoud
MS Masoud
N Raman
N Trisovic
O Yaroshchuk
PW Alexander
RM Issa
RW Taft
S Hamai
S Suzuki
SA Moore
Y Bian
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
An Exploratory Study on Consumer Choice Model in the Context of QR Code Promotion
Author
Atkinson Lucy
Bamoriya Hermant
+44 more
Barwise Patrick
Betta Paolo Di
Bettman James R.
Chan C.-C. Henry
Currim Imran S.
Dou Xue
Gilbert D. C.
Hauser John R.
Johnson Eric J.
Jung Jong-Hyuok
Karaatli Gokhan
Kuksov Dmitri
Kung Mui
Lichtenstein Donald R.
Madan Vibhas
Mela Carl F.
Muk Alexander
Murthi B. P. S.
Okazaki Shintaro
Okazaki Shintaro
Payne John W.
Rohm Andrew J.
Ryu Jay Sang
Sago Brad
Sivakumar K.
Swait Joffre
Unni Ramaprasad
Wang Alex
Yang Byunghwa
강경수
김승은
김은영
김은영
신동희
신상무
심성욱
유창조
윤남희
이경렬
이석규
이승희
이재용
정성민
정용원
Publication venue
'Korean Consumption Culture Association'
Publication date
Field of study
No full text
Crossref
The Advertising Regulation and Self-Regulation Issues Ripped From the Headlines With (Sometimes Missed) Opportunities for Disciplined Multidisciplinary Research
Author
Agnes Nairn
Alexander Muk
+63 more
Angela Lyons
Aysen Bakir
Byoungkwan Lee
Caleb Siefert
Charles R. Taylor
Charles Taylor
Charles Taylor
Elinor Devlin
Elyria Kemp
Fred Morgan
Gary Wilcox
Haeran Jae
Herbert Jack Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Herbert Rotfeld
Hilke Plassman
Hye-Jin Paek
Ivan Preston
Ivan Preston
Ivan Preston
Ivan Preston
Ivan Preston
Jean Boddewyn
Jef Richards
Jef Richards
Jisu Huh
John Ashton
Joseph Turow
Jörg Matthes
Kihan Kim
Kim Rotzoll
Kim Sheehan
Les Carlson
Manfred Schwaiger
Mariea Hoy
Marla Royne
Marlys Mason
Michael Capella
Michael Capella
Michel Rod
Michele Roberts
Milicia Milosavljevic
Mira Lee
Punam Keller
R. Wilson
Robert LaRose
Ross Petty
Sejung Choi
Sheri Broyles
Stephen McConnell
Steven Kopp
Thomas O'Guinn
Tim Ambler
Timothy Moore
Yongjun Sung
Yuping Liu
Zhihong Gao
Publication venue
'M. E. Sharpe Inc.'
Publication date
Field of study
No full text
Crossref