5 research outputs found
Is it Always as Simple as “Keep it Simple!”?
- Author
- Abruzzini Pompeo
- Alesandrini Kathryn Lutz
- Alesandrini Kathryn Lutz
- Anderson John R.
- Anderson Rolph E.
- Begg Ian
- Borgida Eugene
- Carol Lynn Shea
- Dale Edgar
- Edell Julie A.
- Engel James F.
- Fry Edward
- Goodwin Stephen
- Greenwald Anthony G.
- Holbrook Morris B.
- Johnson Marcia K.
- Kisielius Jolita
- M. Carole Macklin
- Moeser Shannon D.
- Montague William E.
- Nisbett Richard
- Norman T. Bruvold
- Osgood Charles E.
- Paivio Allan
- Rossiter John R.
- Shuptrine Kelly F.
- Taylor Shelley E.
- Tirre William C.
- Toglia Michael P.
- Wademan Victor
- Wright Peter
- Yuille John C.
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Verbal and Visual References to Competition in Comparative Advertising
- Author
- Alesandrini Kathryn Lutz
- Belch George E.
- Darrel D. Muehling
- Golden Linda L.
- Goodwin Stephen
- Greenwald Anthony G.
- Jackson Donald W.
- Johnson W. A.
- Keppel Geoffrey
- Levine Philip
- McDougall Gordon H.G.
- McDougall Gordon H.G.
- Mitchell Andrew A.
- Moates Danny R.
- Muehling Darrel D.
- Murphy John H.
- Norman Kangun
- Percy Larry
- Postman L.
- Prasad Kanti V.
- Pride William M.
- Reed Stephen K.
- Rossiter John R.
- Sanford Grossbart
- Shimp Terence A.
- Swinyard William R.
- Tannenbaum Stanley I.
- Ulanoff Stanley M.
- Wilkie William
- Wilson Dale R.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
The Operation of Visual Imagery as a Mediator of Advertising Effects
- Author
- Abhijit Biswas
- Alesandrini Kathryn Lutz
- Alvin C. Burns
- Anderson John R.
- Anderson Richard C.
- Babin Laurie A.
- Baron Reuben M.
- Biswas Abhijit
- Blair Edward A.
- Bone Paula
- Bugelski Richard B.
- Childers Terry L.
- D'Agostino Paul R.
- Dobni Dawn
- Droge Cornelia
- Ellen Pam
- Elliott Lee
- Gould Stephen J.
- Gregory Larry W.
- Holbrook Morris B.
- Holbrook Morris B.
- Holt Robert R.
- Kisielius Jolita
- Kisielius Jolita
- Kulhavy R. W.
- Laurie A. Babin
- Lippman Marcia
- Lutz Kathy A.
- Lutz Kathy A.
- MacInnis Deborah J.
- MacInnis Deborah J.
- McKelvie Stuart J.
- Mitchell Andrew A.
- Mittal Banwari
- Nisbett Richard E.
- Paivio Allan
- Paivio Allan
- Paivio Allan
- Paivio Allan
- Peterson M. J.
- Pressley Michael G.
- Richardson Alan
- Rigney Joseph W.
- Robbins Donald
- Robertson Kim R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Sheehan Peter W.
- Shepard Roger N.
- Smith Ruth Ann
- Unnava Rao H.
- van der Veur Barbara W.
- Wortman Paul M.
- Wright Peter
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Increasing Brand Name Recall in Print Advertising among Asian Consumers
- Author
- Aaker David A.
- Alba Joseph W.
- Alesandrini Kathryn Lutz
- Anand Punam
- Anderson John R.
- Ang Swee Hoon
- Batra Rajeev
- Beattie Ann
- Childers Terry L.
- Cohen Jacob
- Craik Fergus I. M.
- Craik Fergus I. M.
- Edell Julie A.
- Farquahar Peter H.
- Gardner Meryl P.
- Gorn Gerald J.
- Haugtvedt Curtis P.
- Heckler Susan E.
- Jacoby Larry L.
- Jacoby Larry L.
- Keller Kevin L.
- Kieras David
- Kisielius Jolita
- Kotler Philip
- Lai Leng Tham
- Leong Siew Meng
- Loken Barbara
- Lutz Kathy A.
- Lynch John G.
- MacInnis Deborah J.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Nelson Douglas L.
- Paivio Allan
- Pechmann Cornelia
- Peterson Robert A.
- Postman L.
- Saegert Joel
- Saegert Joel
- Sawyer Alan G.
- Sawyer Alan G.
- Siew Meng Leong
- Singh Surendra N.
- Speck Paul Surgi
- Stewart David W.
- Swee Hoon Ang
- Zajonc Richard
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads
- Author
- Alesandrini Kathryn Lutz
- Alsop Ronald
- Alwitt Linda F.
- Anderson Daniel R.
- Anderson John R.
- Atkin Charles
- Baker S.
- Batra Rajeev
- Beattie Ann
- Belch George E.
- Bettman James R.
- Brooks Lee
- Bryce Wendy
- Burnkrant Robert E.
- Burnkrant Robert E.
- Carpenter Patricia A.
- Chute Alan G.
- Cole Catherine
- Corlett W. C.
- Courtney A. E.
- DeSarbo Wayne S.
- Duncan Calvin P.
- Ehrenberg Andrew S. C.
- Fiske Susan T.
- Fleming M. L.
- Friedman Hershey H.
- Glass A. J.
- Gray Stephanie A.
- Hastie Reid
- Heeter Carrie
- Hoffman Martin L.
- Holbrook Morris B.
- Isen Alice
- Johnson Michael G.
- Kamins Michael A.
- Kanwar Rajesh
- Kaplan Barry M.
- Kennan Janice
- Krishnan Shanker
- Krugman Herbert E.
- Lang Annie
- Lautman Martin R.
- Liu Scott S.
- Lu Daozheng
- Lutz Richard J.
- Machleit Karen A.
- MacInnis Deborah J.
- MacLaughlan James
- Madden Thomas
- Madden Thomas
- Mandese Joe
- Marketing Science Institute
- Marketing Science Institute
- McArthur Leslie A.
- Mitchell Andrew A.
- Mitchell Andrew A.
- Munch James M.
- Ogilvy David
- Paivio Allan
- Park C. Whan
- Park C. Whan
- Pechmann Cornelia
- Petty Richard E.
- Petty Richard E.
- Pomerantz James R.
- Radio Advertising Bureau
- Reid Leonard
- Reid Leonard
- Richmond D.
- Roberts Donald F.
- Rossiter John R.
- Rossiter John R.
- Saegert Joel
- Saegert Joel
- Schleuder Joan
- Schumann David
- Shimmell Jack
- Soon David
- Speck Paul Surgi
- Starch Tested Copy (undated)
- Steadman M.
- Stewart David W.
- Stewart David W.
- Tinkham Spencer F.
- Treisman Ann M.
- Ward James
- Woodside Arch G.
- Wright Peter L.
- Yorke David A.
- Young Elliott
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study