Sport Marketing: Reality and Hope in Jordan

Marketing is defined as the key used to achieve the objectives of the sport institution which is providing the market with its  needs . The consumers’ behaviour towards the athletic product leads to what is known as the appearance of the sport marketing . Therefore ,sport marketing started to be as an independent science that has its own identity.  Sport has become an attractive element in the world of globalization . Many elements attract the consumers towards the athletic product more and more as a result of the world of competition between the institutions that get interested in sport as a field of business. This trend gives the priority to  understand the processes of sport production and specialized marketing regarding this field as a mechanism to create a position to the sport product in the Market . Sport marketing in Jordan  has not reached the level of significance yet and the ability to get benefit of the available opportunities regarding sport production is still absent. The problem that Jordan faces in marketing  is that how to market the product and encourage the consumer to buy it. So many plans were proposed to face the competitors and many strategies were  put to meet the consumers’ desires and needs. And as a result , sport sector started to develop rapidly where many specializations appeared looking for who consume them and ask for them. Keywords : marketing – sport marketing –sport production-Marketing Mi

The Effectiveness of Cognitive Behavioral Training Program in Reducing the Risk of Diabetes among University Students

This study aimed to build cognitive training program of diabetes prevention of students who have risk elements of diabetes. The sample of the study which consisted of (26) university students was chosen regarding their results of the  accumulative average of sugar in addition to their obesity indicator ,  glucose  and  cholesterol  percent in blood . The sample of the study was divided into two experimental and control groups. The training program which consisted of (16) training sessions based on the cognitive behavioral theory. The results of the study showed that there were statistically significant differences between the two groups in risk elements of diabetes in favor of the experimental group, which its weight and sugar and glucose level in blood decreased.  The study concluded that the training program that based on the cognitive behavioral theory was effective in reducing the experimental risk elements of diabetes. In addition, the study recommended carrying out further studies, which care of the guided and training programs of diabetics in different categories of age. Keywords: training program, diabetes, risk elements

Does post-void residual urine volume affect potential recurrence risk for non-muscle invasive bladder cancer?

Aim: Bladder cancer is the second most common urological malignancy after prostate cancer. Increase in the post-void residual (PVR) volume may result in an increase in the risk of cancer recurrence. Methods: Patient demographic data, tumor stage and grade, PVR volume and 2 years follow-up data for recurrence were obtained and evaluated. Results: One-hundred-and-nineteen patients were subdivided into three groups according to PVR urine volume. The increase of PVR volume was related to short recurrence-free survival (RFS) especially for patients with PVR volume of 60 ml or more. Conclusion: Low PVR volume in patients with non-muscle invasive bladder cancer may play a role in reducing cancer recurrence. However further research is needed in this field