Social Media Adoption by the Academic Community: Theoretical Insights and Empirical Evidence From Developing Countries

The paper investigates the impact of virtual environmental characteristics such as collaboration, communication, and resource sharing on social media adoption by the academic community at the university level. Building on the social constructivist paradigm and technology acceptance model, we propose a conceptual model to assess social media adoption in academia by incorporating collaboration, communication, and resource sharing as predictors of social media adoption, whereas perceived ease of use and perceived usefulness act as mediators in this relationship. Structural equation modeling serves to estimate the proposed conceptual model on a sample of 661 respondents from the Kingdom of Saudi Arabia and Pakistan. The findings suggest that an individual’s propensity toward social media features (i.e., collaboration, communication, and resource sharing) acts as a stimulus to their social media adoption. Moreover, perceived ease of use and perceived usefulness mediate the relationship between these stimuli and their outcomes (i.e., social media adoption). The paper concludes with the discussion on the findings and recommendations for the academicians and the practitioners of social media in the higher education institutions

The role of integrated offline/online social activity and social identification in Facebook citizenship behaviour formation

Purpose<: Drawing on social identity theory and prosocial behaviour research, this study explores how people's integration of their offline and online social activities through Facebook cultivates their Facebook citizenship behaviour (FCB). It also offers further insight into the underlying mechanism of offline and online social activity integration - FCB relation by investigating people's social identification with their offline and online social groups as possible mediators. Design/methodology/approach: Based on social identity theory (SIT) literature, community citizenship behaviour and offline-online social activity integration through Facebook, we developed a conceptual model, which was empirically tested using data from 308 Facebook users Findings: The results confirm that the participants' offline-online social activity integration via Facebook is positively linked to their FCB. Further, the integration of offline and online social activity through Facebook positively affects how a person identifies with their offline and online social groups, which in turn causes them to display FCB. In addition, offline/online social identification mediates the integration – FCB relation. Practical implications: In practice, it is interesting to see people's tendency towards altruistic behaviours within groups they like to associate themselves with. Those who share their Facebook network with their offline friends can use such network to seek help and support. Originality/value: From a theoretical perspective, unlike past research, this study examines how individuals' offline-online social activity integration via Facebook helps them associate with groups. In addition, this study investigates social identification from an offline and online perspective

An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business

Building on social commerce (s-commerce) perspectives and the trust transfer theory, this study develops a theoretical model that explains the indirect effects of two types of s-commerce attributes (community and platform) on behavioral outcomes (s-commerce intentions and e-Word-of-Mouth (e-WOM) intentions) through trust in community and platform. We analyze data collected from s-commerce users on travel booking websites using structural equation modeling technique. Results confirm that s-commerce intentions and e-WOM intentions are contingent upon s-commerce community and platform attributes. Moreover, the results provide evidence for the mediating effects of trust in community and platform on the relationship between s-commerce attributes and behavioral outcomes. The study provides further insights about the impact of s-commerce experience on s-commerce intention and e-WOM intention. Moreover, this study contributes to s-commerce research and practice by developing and validating the role of s-commerce community and platform attributes in forming consumers’ s-commerce behavioral outcomes

Exploring the Determinants of Digital Content Adoption By Academics: The Moderating Role of Environmental Concerns and Price Value

The study investigates the underlying motives facilitating users’ continuance intention for digital content in academic settings. Extending the expectation confirmation model of IS continuance (ECM-ISC), the study proposes a conceptual model by incorporating personal and technological antecedents of users’ continuance intention for digital content. In addition, users’ environmental concerns and price value are considered as potential moderators in the relationship between their satisfaction and continuance intention for digital content. An online survey was used to collect data from 311 digital content users of a large public university in Saudi Arabia. Structural equation modeling was used to test the relationships in the conceptual model. The results obtained from SmartPLS 3.2 confirm that compatibility, convenience, self-efficacy, and facilitating conditions are the predictors of confirmation and usefulness of digital content. The confirmation of expectations and perceived usefulness result in greater satisfaction with the digital content, which in turn leads to users’ continuance intention. In addition, the article provides empirical evidence for the impact of environmental concerns on the satisfaction–continuance intention relationship, thus opening a novel research debate. The study is expected to offer new insights both for academicians and managers of digital content

Exploring the interrelationships between technological predictors and behavioral mediators in online tax filing: The moderating role of perceived risk

This study investigates the interrelationships between technological predictors and behavioral mediators in explaining users' continuance intention for online tax filing. Building on information systems (IS) success and IS continuance literature, this study proposes an extended conceptual framework by adding perceived functional benefit (PFB) as mediating, perceived risk as moderating, and demographic characteristics as control variables. The data collected, through a web-based survey, from 409 users of e-tax services in an emerging economy are analyzed through covariance-based structural equation modeling. Results confirm that PFB, confirmation of expectation, and satisfaction are the major antecedents of continuance intention for e-tax filing. The study also finds the evidence for the indirect effects of IS success factors on continuance intention through such antecedents. In addition, results suggest that the relationships between PFB and satisfaction as well as between PFB and continuance intention are contingent on the users' levels of perceived risk. The study concludes with the useful implications for academicians and policymakers in the context of an emerging economy

Constructive Voice Behavior for Social Change on Social Networking Sites: A Reflection of Moral Identity

Social networking sites (SNSs) have enabled people to voice their concerns by making their voices heard and hence initiate social change. Constructive voice behavior concerning societal matters, mediated by SNSs, is a much under-explored area and requires investigation. Primarily, voice literature has mainly discussed voice behavior within organizations focused on employees. However, individuals, as members of society, are using social media websites to voice about social change in the form of condemning harmful practices in society and/or promoting social good. Drawing from the self-consistency theory, this study explores the role of an individual’s moral identity as an antecedent of constructive voice behavior on SNSs. Hierarchical multiple regression analysis results of 226 SNSs users, provide support to the self-consistency theory-based moderated-mediation model in which the positive relationships, between individual’s moral identity and the promotive-prohibitive voice on SNSs, were mediated by the felt responsibility for constructive change (FOCC). Further, proactive personality moderates the positive mediation effect of FOCC between moral identity and prohibitive voice but not for promotive voice, such that the mediation effect would be stronger for individuals with a high-proactive personality than those of with a low-proactive personality. This study contributes to both voice and social media research in a number of ways

An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic

The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the cause-effect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism

An integration of antecedents and outcomes of business model innovation: A meta-analytic review

Despite the existence of a large body of literature on the business model innovation (BMI), comprehensive empirical reviews of the antecedents and outcomes of BMI are limited. This study develops a theoretical framework and carries out a meta-analysis of empirical studies to investigate the relationships among BMI, its antecedents, and firm performance. The results validate a significant positive association between external and internal antecedents and BMI. Likewise, BMI is positively associated with firm performance. Besides, BMI and firm performance measurement reveal borderline significant moderating effects on the relationship between BMI and firm performance, and environmental uncertainty has a significant positive effect on the BMI-firm performance link. However, the moderating effect of BMI measurement on the antecedents-BMI relationship is not confirmed during the subgroup analyses. This study contributes to research on BMI and assists practitioners in interpreting and developing BMI strategies for organizations

The impact of channel integration on consumers’ channel preferences: Do showrooming and webrooming behaviors matter?

This study investigates the relationships among channel integration and consumers' online and offline patronage intentions. The theoretical framework proposes perceived empowerment, perceived assortment, and perceived benefits as mediating variables in the channel integration–patronage intention relationship, with consumer showrooming and webrooming behaviors as moderating variables. Data was collected by means of two studies; that is, for search and for experience products, respectively. The proposed conceptual model was tested by employing variance-based structural equation modeling. The results of both studies confirm that channel integration significantly affects consumers’ channel preferences. The mediating roles of empowerment, assortment, and benefits were confirmed for all of the relationships except for the mediating effect of empowerment on the relationship between channel integration and offline patronage intention. Further, showrooming and webrooming moderated the positive impact of channel integration on online/offline patronage intentions. The study contributes to the multi-channel retailing literature by providing useful implications for academicians and practitioners

E-government adoption : an empirical evaluation of citizens perspective

Cette étude fournit un aperçu des tendances qui existent dans la littérature concernant le gouvernement électronique et le potentiel que ces systèmes ont pour les gouvernements, les entreprises, les employés et les citoyens dans la perspective des pays en développement. Pour comprendre la nature multidimensionnelle des systèmes de gouvernement électronique, cette étude présente un cadre de l'adoption par les citoyens de services du gouvernement électronique en intégrant la littérature sur l'acceptation de technologies et sur le succès du système d'information ainsi que les croyances d'attitude et de la société. Le modèle a été testé par une étude empirique au moyen de deux enquêtes, un questionnaire papier et une autre enquête sur internet. La modélisation d’équation structurelle a été utilisée pour tester les hypothèses.Les résultats de la recherche ont montré que par la capacité perçue à utiliser, le bénéfice fonctionnel, la confiance dans l'internet, la confiance dans le gouvernement et la satisfaction des utilisateurs sont de forts prédicteurs de l'intention des citoyens d’adopter des services de gouvernement électroniques. Nous trouvons également que l'effet de la qualité de l'information et la qualité du système sur l'adoption de l’e-gouvernement est totalement médiée par la capacité perçue à utiliser, le bénéfice fonctionnel, la confiance dans l'internet, la confiance dans le gouvernement et la satisfaction des utilisateurs. La capacité perçue à utiliser et la confiance dans le gouvernement s'avèrent être de significatifs médiateurs de la relation entre la qualité de service et l'adoption des services gouvernementaux en ligne. Nous ne trouvons pas d'effet direct significatif de risque perçu de terrorisme sur l'adoption des services gouvernementaux en ligne, cependant, nous trouvons un effet indirect par le bénéfice fonctionnel. Par ailleurs, nous trouvons un effet significatif du sexe, niveau d'éducation et du niveau d'expérience (avec Internet et avec les sites web du gouvernement) sur l'adoption des services gouvernementaux en ligne par les citoyens. On a constaté que l’âge n'avait pas d'effet significatif sur l'adoption des services gouvernementaux en ligne.En outre, la recherche fournit certaines suggestions utiles et implications pour les milieux académiques et les professionnels des services gouvernementaux en ligne. Cela permettra également de réduire les confusions dans l'esprit des citoyens, au sujet de l’adoption de l'e-gouvernementGlobalization has increased the importance of internet as a medium of communication almost in all aspects of our lives. The current exploratory research provides an insight into the trends that exist within literature concerning the area of Electronic Government (e-government) and the potential these have for the governments, businesses, employees and citizens in perspective of the developing countries. Globally the pace of implementing e-government services is rapidly increasing; however, despite high levels of investment, a broad range of applications, and various methods of access citizens have shown relatively low levels of usage of e-government services making it an interesting area of research. To encompass the multi-dimensional nature of e-government systems the current study presents a framework of citizens’ adoption of e-government services by integrating technology acceptance and information systems (IS) success literature along with citizens’ attitudinal and societal beliefs. In the proposed framework, the qualities of e-government websites such as perceived information quality (PIQ), perceived system quality (PSYQ) and perceived service quality (PSQ) along with social influence (SI), perceived risk of terrorism (PRT) are posited to influence citizens’ adoption of e-government services (ADP) directly and indirectly through perceived ability to use (PATU), perceived functional benefit (PFB), trust in the medium (TM), trust in the government (TG) and user satisfaction (SAT). The research uses a citizen-centric approach to determine citizens’ overall acceptability/adoptability of e-government services. Although we may generalize the results to other countries, yet the primary intention of this research is to shed light on how to approach, manage and implement such projects in developing countries. The model has been examined through an empirical study using paper-based along with a web-based survey. Structural equation modeling has been used to test the proposed hypotheses. The results of the research show that perceived ability to use, perceived functional benefit, trust in medium, trust in government and user satisfaction are strong predictors of citizens’ adoption of e-government services. We also find evidence that the effect of perceived information quality and perceived system quality on adoption of e-government services is totally mediated by perceived ability to use, perceived functional benefit, trust in medium, trust in government and user satisfaction. Perceived ability to use and trust in government are found to be significant mediators on the relationship between perceived service quality and adoption of e-government services. We do not find any significant direct effect of perceived risk of terrorism on adoption of e-government services rather we find an indirect effect through perceived functional benefit. We also find that perceived ability to use, trust in medium and trust in government partially mediate the relationship between social influence and adoption of e-government services. Moreover, we find significant effect of gender, education level, experience with internet and with e-government websites on citizens’ adoption of e-government services. Age is found to have no significant effect on citizens’ adoption of e-government services. Further, the research provides some useful suggestions and implications for the academician and practitioners of e-government services assisting them in designing and implementing policies and strategies to increase the adoption of e-government services. This will also help reduce confusions in the minds of citizens, regarding e-government adoptio