How Promotional Advertisements Can Change the Buying Behavior of Children

This study aims to highlight the impact of promotional advertising on children's buying behavior.Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this toolto invite consumers to buy more products. The proposed study aims to focus the advertising impact on childpurchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the helpof the questionnaire. The results show that there is a negligible correlation between the purchase behaviorand coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on thepurchase behavior. The proposed research helps marketers recognize most effective promotional ads thatcan significantly affect a child's buying behavio

Effect of Parental Comb Size and Body Weight on Subsequent Performance in Lyallpur Silver Black Layers

Abstract Present study was conducted at Poultry Research Center University of Agriculture Faisalabad Pakistan to investigate the effect of parental comb size and body weight on subsequent productive performance of Lyallpur Silver Black breed. To initiate the project 45 LSB females and 9 males at 29th week of age were divided in to 9 experimental units. Each unit comprising 5 females was allocated to one male using stud mating system, where each female was rotated with male for 24 hours after every 5 days. Daily egg production per bird was recorded to calculate hen house egg production per cent. Egg weight was taken weekly. Egg of each female observed for its quality on monthly basis. Where as comb size of dam had significant influence on egg weight but had non significant influence on hatchability, fertility, age at first lay, albumin quality (haugh unit), egg quality (yolk index), egg production, day old chick weight, 6th week chick weight, 11th week chick weight, dead germ, dead in shell and mortality individually. Statistical analysis showed highly significant (P<0.01) effect of age of dam and sire on feed intake (754.21±44.74) and nonsignificant effect on feed conversion ratio (2287.6±809.5). Combined effect of sire comb size and body weight has been investigated to have a positive influence for successful selection in the progeny for day old chick weight but dam comb size and body weight has been selected for egg weight. There were non significant combined effect of dam comb size and body weight for albumin quality (haugh unit), egg quality (yolk index) and egg production % where as combined effect of sire and dam comb size and body weight was non significant for hatchability, fertility, age at first lay, weight at first lay, 6th week chick weight, 11th week chick weight, dead germ, dead in shell and mortality. Parents flock showed the 14% mortality but progeny showed the 13.2% mortality. At the end of experiment about 20% birds were selected for future breeding

Interspecific Differences in Physiological and Biochemical Traits Drive the Water Stress Tolerance in Young Morus alba L. and Conocarpus erectus L. Saplings

Mitigating climate change requires the identification of tree species that can tolerate water stress with fewer negative impacts on plant productivity. Therefore, the study aimed to evaluate the water stress tolerance of young saplings of C. erectus and M. alba under three soil water deficit treatments (control, CK, 90% field capacity, FC, medium stress MS, 60% FC and high stress, HS, 30% FC) under controlled conditions. Results showed that leaf and stem dry weight decreased significantly in both species under MS and HS. However, root dry weight and root/shoot ratio increased, and total dry weight remained similar to CK under MS in C. erectus saplings. Stomatal conductance, CO2 assimilation rate decreased, and intrinsic water use efficiency increased significantly in both species under MS and HS treatments. The concentration of hydrogen peroxide, superoxide radical, malondialdehyde and electrolyte leakage increased in both the species under soil water deficit but was highest in M. alba. The concentration of antioxidative enzymes like superoxide dismutase, peroxidase, catalase, and ascorbate peroxidase also increased in both species under MS and HS but was highest in C. erectus. Therefore, results suggest that C. erectus saplings depicted a better tolerance to MS due to an effective antioxidative enzyme system

Datasets for Journal of Biomedical Optics paper - "Two-color widefield fluorescence microendoscopy enables multiplexed molecular imaging in the alveolar space of human lung tissue"

Two-color widefield fluorescence microendoscopy enables multiplexed molecular imaging in the alveolar space of human lung tissue.Krstajic, Nikola; Akram, Ahsan R.; Choudhary, Tushar R.; McDonald, Neil; Pedretti, Ettore; Scholefield, Emma; Dhaliwal, Kev. (2016). Datasets for Journal of Biomedical Optics paper - "Two-color widefield fluorescence microendoscopy enables multiplexed molecular imaging in the alveolar space of human lung tissue", 2014-2016 [dataset]. University of Edinburgh (School of Engineering and Queen's Medical Research Institute) and Heriot-Watt University. http://dx.doi.org/10.7488/ds/1372

SARS-CoV-2 vaccination modelling for safe surgery to save lives: data from an international prospective cohort study

Background: Preoperative SARS-CoV-2 vaccination could support safer elective surgery. Vaccine numbers are limited so this study aimed to inform their prioritization by modelling. Methods: The primary outcome was the number needed to vaccinate (NNV) to prevent one COVID-19-related death in 1 year. NNVs were based on postoperative SARS-CoV-2 rates and mortality in an international cohort study (surgical patients), and community SARS-CoV-2 incidence and case fatality data (general population). NNV estimates were stratified by age (18-49, 50-69, 70 or more years) and type of surgery. Best- and worst-case scenarios were used to describe uncertainty. Results: NNVs were more favourable in surgical patients than the general population. The most favourable NNVs were in patients aged 70 years or more needing cancer surgery (351; best case 196, worst case 816) or non-cancer surgery (733; best case 407, worst case 1664). Both exceeded the NNV in the general population (1840; best case 1196, worst case 3066). NNVs for surgical patients remained favourable at a range of SARS-CoV-2 incidence rates in sensitivity analysis modelling. Globally, prioritizing preoperative vaccination of patients needing elective surgery ahead of the general population could prevent an additional 58 687 (best case 115 007, worst case 20 177) COVID-19-related deaths in 1 year. Conclusion: As global roll out of SARS-CoV-2 vaccination proceeds, patients needing elective surgery should be prioritized ahead of the general population