Raw data for average beta values in the four significant clusters.

<p>Raw data for average beta values in the mPFC (A) and precuneus (B) related to the self reputation, and the two clusters in the mPFC (C) and (D) related to the partner reputation, are shown. Red and white squares show average beta values in the significant clusters of two left-handed subjects and 14 right-handed subjects, respectively.</p

Overlapping activation for the self- and partner-reputation conditions.

<p>Significant activation related to the interaction effects of target×reputation in the medial prefrontal cortex (mPFC) is shown. Red and green indicate self-specific (self (reputation – no-reputation)>stranger (reputation – no-reputation)) and partner-specific (partner (reputation – no-reputation)>stranger (reputation – no-reputation)) interaction effects, respectively. Overlapping activation between these two interaction effects is also shown (yellow).</p

Partner reputation-related activation.

<p>(A) Significant activation related to the reputation effect during the partner condition (partner (reputation>no-reputation)) in comparison with the reputation effect during the stranger condition. Two significant clusters were located in the medial prefrontal cortex (mPFC: [10, 38, 54], [0, 64, 16]). The statistical threshold was set at an uncorrected <i>p</i><0.01 at the voxel level, and at a family-wise error (FWE) corrected <i>p<</i>0.05 at the cluster level. (B) and (C) show the average (SEM) of the beta values in the two clusters located in mPFC.</p

Reputation-related activation.

<p>Significant regions of activation revealed by the interaction effects related to the reputation conditions (reputation vs. no-reputation) are shown. The statistical threshold was set at an uncorrected <i>p</i><0.01 at the voxel level, and a family-wise error (FWE) corrected <i>p<</i>0.05 at the cluster level. mPFC = medial prefrontal cortex. BA = Brodmann area.</p