6 research outputs found
A study of the provision for and use by library managers of management information from computer-based library systems in academic libraries
This study examined the current management information provision from computer-based library systems for library managers in academic libraries, putting into focus the adequacy of such provision. In addition, the study also looked at the use of and reliance on the statistical information generated from these automated library systems by library managers, in relation to the latter's level of management and decision-making process. The future developments of management information systems in academic libraries was also considered.MSC(INFORMATION STUDIES
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Enhancing studentsâ learning and research with NTU libraryâ s innovative information literacy programmes
Full version of paper. Printed proceedings carried only the abstract.The Nanyang Technological University (NTU) Library has been pioneering and initiating bibliographic instruction and information literacy programmes since the inception of the university as a technological institute back in 1981. The evolving academic and research landscape since then, coupled with technological advancements in the provision of information resources and services, has provided the impetus for NTU Library to develop a structured information literacy programme with the aim of enhancing studentsâ learning and research. The objectives of the programme developed are clearly stated and closely aligned to the universityâ s as well as the libraryâ s mission statements. This paper provides a historical perspective and traces the development of this programme over the years. A model of the programme as it is currently offered to students is presented. Discussion will focus on a number of aspects: information literacy standards consulted, identification of studentsâ learning outcomes, a spectrum of delivery mode and methodology, evolving and expanding content development, as well as, formative and summative feedback. The paper also looks at the enablers of the programme, which include librarians, library management, faculty members, schoolsâ administrative units, external instructors and trainers, and technology. The paper concludes with a look at the future of the libraryâ s information literacy programme beyond 2006 and will address crucial issues which impact upon the implementation and running of the programme across all schools in the university. Issues like profiling of students, matching programme type and delivery mode with these profiles, leveraging on emerging technologies as learning tools and integrating studentsâ assessments can be further researched. A deep insight and understanding of these issues will in return stimulate further the development by the library of a more innovative and creative information literacy programme for the university
Innovative Library Web Marketing Practices in Singapore: A Landscape of Hype, Expectation and Reality
With the current rapid development of internet technologies, marketing models have moved into the global virtual arena and are creating an impact on traditional promotional practices of libraries in Singapore. As observed, the value created today of such marketing models is perceived as being based on creative and innovative use of information, communication, social networking and web technologies. The exponential growth of virtual communities in recent years has led to social networks becoming increasingly popular. This is in part due to the ability of social networks to connect across diverse communities and dispersed locations virtually and globally regardless of time and physical space. This paper aims to provide an exploration and assessment of the adoption of commonly used web marketing tools by libraries in Singapore in their attempt to integrate these tools as part of a strategic, creative and innovative method for library advocacy and service promotion. This paper also attempts to look into explorations by libraries in Singapore to integrate the traditional (Web 1.0) and new (Web 2.0) web technologies into areas of library marketing and outreach activities to an increasingly diverse community of library users, who are adept with social networking tools and have embraced social networks and virtual communities as a part of their life. A review of currently available web marketing tools is also made. A study of the current state of web marketing practices adopted by libraries in Singapore is presented. Initiatives, based on a web marketing model, are proposed to move libraries in Singapore into a new role as an info-concierge, where individual information object or library activity is a self-sustainable, self-contained unit of content or service that can be effectively marketed in any form or format to each library’s community o
Innovative library web marketing practices in Singapore : a landscape of hype, expectation and reality
With the current rapid development of internet technologies, marketing models have moved into the global virtual arena and are creating an impact on traditional promotional practices of libraries in Singapore. As observed, the value created today of such marketing models is perceived as being based on creative and innovative use of information, communication, social networking and web technologies. The exponential growth of virtual communities in recent years has led to social networks becoming increasingly popular. This is in part due to the ability of social networks to connect across diverse communities and dispersed locations virtually and globally regardless of time and physical space. This paper aims to provide an exploration and assessment of the adoption of commonly used web marketing tools by libraries in Singapore in their attempt to integrate these tools as part of a strategic, creative and innovative method for library advocacy and service promotion. This paper also attempts to look into explorations by libraries in Singapore to integrate the traditional (Web 1.0) and new (Web 2.0) web technologies into areas of library marketing and outreach activities to an increasingly diverse community of library users, who are adept with social networking tools and have embraced social networks and virtual communities as a part of their life. A review of currently available web marketing tools is also made. A study of the current state of web marketing practices adopted by libraries in Singapore is presented. Initiatives, based on a web marketing model, are proposed to move libraries in Singapore into a new role as an info-concierge, where individual information object or library activity is a self-sustainable, self-contained unit of content or service that can be effectively marketed in any form or format to each library’s community of users.Accepted versio