The Importance of Green Supply Chain Management and Its Role in Marketing Management

Supply chain is a network of organizations that in connection with those upstream to downstream are involved in the processes and activities and they produce value to the final customer in the goods and provided services. This subject on its own figured new challenges out for them. The chain management is offering a complex of methods used in integrating the providers, producers, barns and stores in order to produce and offer the intended products on a specified amount, in a certain time and in a specified place. This caused the whole chain expenses be decreased, in addition the customers' needs be met with high service level. In this study, first of all the history of the emergence of supply chain and continue to components and elements and how the evolution of the green supply chain management will be discussed. The aim of this issues and literature related to green supply chain and understand its importance in the production of goods for all researchers, manufacturers and marketing. Keywords: supply chain, green supply chain management, marketing JEL Classifications: M31, R4

Project Risk Evaluation and Analysis Using Risk Management Based on PMBOK Standard and RFMEA Technique

One of the most important problems in project management is the undesirable time and cost variances of projects which are not considered before the project implementation. This problem is the result of the risks, occurring in the length of the project implementation. In this case, Risk Management based on PMBOK standard can be proposed as a methodology that is so vital because of uncertain nature of projects and necessity of best resources usage. Also, one of the best methods to prioritize the risks quickly and accurately is Risk Failure Mode & Effect Analysis. In this article, risk assessment is presented by an integrated model based on Risk Management process of PMBOK standard and RFMEA technique in North Azadegan Oil Field Project. Therefore, in order to achieve the purpose of this article, the risks of a project are identified, firstly. Then, they are prioritized by RFMEA technique. The third step focuses on simulating the project by Pert master software. Finally, the response strategies for each high-priority risk are determined

Information Technology Capabilities Impacts on Organizational Performance through Knowledge Absorptive Capacity and Organizational Learning

Information technology capabilities have an important role in a fast and changing environment. Organizations having IT technologies and abilities to utilizing them can be pioneer in acquisition, maintaining, and transferring knowledge. Technology highly affects quantity and quality of learning and learning itself, is a key factor for organizational improvement. This study investigates the influence of information technology on organizational performance through the capacity of knowledge attraction and organizational learning. This study is a descriptive-survey and categorized as a practical research. The statistical population includes water and waste water, building, Nano, and telecommunications industries. We considered 203 firms as a sample and used questionnaire to collect the required data. To analyze data, confirmatory factor analysis and structural equation modeling technique was used. As a whole, the results show that information technology capabilities effect on organizational performance indirectly through organizational learning. On the other hand, it has no impact on organizational performance through knowledge absorptive capacity

A Survey in Production Performance of Khorassan Pooya Gostar Company Using Value Engineering Methodology

Value engineering is a collection of the organized and creative arts and skills which are guided to analyze the function of the product or the system. They aim to realize these functions with the minimum costs. Khorassan Pooya Gostar Company is the largest contractor of the Iranian car manufactures has to make endeavors to provide the rubber parts of disparate types of cars along with Iran’s industry to make its products competitive. Considering the high manufacturing expenditures the wastage quantity the manufacturing period and the low quality of the products the working procedures of this company has been set on the management agenda to solve the aforementioned quandaries through implementation of the value engineering methodology. This research is among the applied ones due to the objective type but considering the data gathering tools it is classified as descriptive researches. This research has been carried out based on the international American value engineering association during 3 chief stages by following the executive steps of each stage. The required information of the project and its objectives were done during the pre-study stage. The process components were identified during 6 steps in the next stage known as the value analysis. The function of each component was defined. Some proposals were proffered for each function. Having summarized and evaluated these suggestions the final scenario was proffered to be implemented. The results of implementing the proposals were registered and collated with the previous situation in the final stage namely the comprehensive study. After the implementation of the research and the proposed scenario the results were summarized which evince the amelioration of the manufacturing section of the company in all the fields. It is noteworthy that these results demonstrate 2 percent cost reduction 14 percent waste quantity 5 percent manufacturing velocity and the 100 percent quality rating

Assessing the degree of readiness for the implementation of TPM (Case study conducted at SHASI SAZ IRAN Co.)

The concept of this research is, assessing the level of readiness for the implementation of Total Productive Maintenance in the SHASI SAZ IRAN Co. In order to satisfy the main goal of this research, “assessing the level of readiness for the implementation of Total Productive Maintenance in the SHASI SAZ IRAN Co” assessment conducted in four areas. 1. The senior management committed to the implementation and execution of TPM. 2. The employee participation regarding the implementation and execution of TPM. 3. The usage level of statistical process control tools. 4. The usage level of maintenance procedures. The statistical target group is SHASI SAZ IRAN Company’s managers, experts and production line supervisors. This research based on the method of data collection, is of the descriptive kind. Collection of data was based on library findings and field studies. In order to analyze the data, the comparison of target group average with assumed average test was employed. After analysis, the readiness information of the SHASI SAZ IRAN Company based on the four questions of the research and as a result, the main question, were all placed below average. Overall, considering the individual answers, employee participation achieved first place in terms of readiness and following were maintenance procedures, management commitment and SPC tools

Process orientation by Excellency approach in production enterprises

At the beginning of the last century, division of labor principle was introduced as a factor for creativity drive, and economical saving, and the requirements of such principles led to hierarchical, task and authority-oriented organizing of different enterprises and organizational levels. This results a shift in goals and tasks of organizations. By Increasing demand and application of automation in order to recompense production task- orientation and customer’s demand as the main goal of organization was marginalized. Although this approach was effective in the period of inadequacy of supply for demand, at the time of abundance of supply for demand and organizations focus on customer’s demand it lost its efficiency so needs another approach, new condition requires this approach to be holistic and result oriented, and whenever and even during the performance of any task, the final product and customer’s pure demand must be pivot of activities. In other words, personnel at every stage should think about serving customers and realize their demands. The new approach was totally different from the task-oriented one and had a process-oriented nature. This transmission from task-orientation to process orientation paradigm is the subject of a research which was conducted in an industrial- productive enterprise via action research approach contracting. This research has developed the process- oriented approach to management system based on process in a way that inheres in itself continuous improvement, whose result would be prescriptive and descriptive. Process orientation, contrary to task orientation that focuses on the way of performing an action, emphasizes the cause of this approach in order to organize all of the organizational elements and resources for realizing the customer’s demands

Efficiency Evaluation Faculties of Shahid Beheshti University using Composed Approach of DEA and Goal Programming Model

University is an organization with specific mission that needs to be evaluated for optimal using of resources and achieving to goals. To improve the status quo, by performance assessment could recognized weakness and strength and minimized input of resources. Thus, university has to know efficiency of faculties and to study cause of its efficiency and inefficiency, then to improve and to conduct faculties of inefficiency by using suitable programming. DBA model is nonparametric frontier method for measuring of performance and technical efficiency of comparable sets in converting similar inputs to similar outputs. In this paper, according to importance of university, largest higher education center in country, efficiency of Shahid Beheshti University’s faculties is evaluated by DBA using CCR model in two cases and with weights for inputs and outputs based on goal programming (min deviation variable, min sum deviation variables, min max deviation and multi objective LP) in period of 1382-1386. DBA based on goal programming has more power for separating and presenting real weights from classic models (CCR). Finding of research presented law faculty was inefficient, and earth, science and management and account faculties were top faculties based on observed indices in this period

Analyzing the Role of key Behavioral Dimensions in Implementation of Employee Performance Management

Performance management is one of the most recent developments in human resources management. One of the most important aspects of successful implementation of employee performance management is organizational behavior. However, comprehensive analysis of key behavioral dimensions in successful implementation of employee performance management has not been done in literature of this field. In this research, first of all five key dimensions of organizational behavior were identified by studying the literature of research. Then in the qualitative part of the research, by implementation of interviews with 16 experts, data were extracted in conceptual model through a thematic analysis. In quantitive section, by distributing questionnaire among 200 managers and staff, the data were gathered and It analyzed by factor analysis in Amos software. The results of goodness of fit indices, has been confirmed the validity of the model. At the end of study, the current status of the under study organization was analyzed in each dimension of the model by using the SPSS softwar

Explaining the Entrepreneurial Skills in the Organization to Achieve Superior Strategic Position

The purpose of this study, is to explain the relationship between the organization's entrepreneurial skills and strategic positioning in the Bank Melli Iran. Four "closed questionnaires" were used for data gathering. The first sample size, is the 80 branches of Bank Melli Iran in Tehran. Also, in order to further field study, strategic positioning questionnaire was collected from the second sample which is 96 individuals of customers. The results indicate a significant relationship (at the 95% confidence interval) between "entrepreneurial skills in the organization" and "superior strategic position" (beta coefficient = 0.279). The results, Also, obtain the positive relationship between "entrepreneurial skills in the organization" and "entrepreneurial behavior in organizations" (beta coefficient = 0.299) and the positive relationship between "entrepreneurial behavior in the organization" and "superior strategic position at the 95% confidence interval" (beta coefficient = 0.936). In addition, the results show that "entrepreneurial culture" (at the 95% confidence interval) influence the relationship between "entrepreneurial skills in the organization" and "entrepreneurial behavior in organizations" (beta coefficient = 0.310). On the other hand, a comparison of branch managers and customers indicate that their views about superior strategic position of Bank Melli Iran are identical. But their view about physical and perceptual positioning, branch managers and customers had different opinions, although, their views about brand positioning are the same