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3 research outputs found

Component versus bundle pricing : The role of selling price deviations from price expectations

Author: Bearden William O.
Kaicker Ajit
Manning Kenneth C.
Publication venue
Publication date
Field of study

Research Papers in Economics

Tangibilizing the intangibles: some strategies for services marketing

Author: Ajit Kaicker
Allan C. Reddy
Bessom R.M.
Bruce D. Buskirk
Dodds W.B.
Holbrook M.B.
Kotler P.
Levitt T.
Lovelock C.H.
Monroe K.B.
Parasuraman A.
Parasuraman A.
Parasuraman A.
Zeithaml V.A.
Publication venue: 'Emerald'
Publication date
Field of study

Transaction utility effects when quality is uncertain

Author: Abhijit Biswas
Ajit Kaicker
Akshay R. Rao
Akshay R. Rao
Albert J. Bitta Della
B. M. Enis
Barbara Caplan
Benson P. Shapiro
Bruce G. S. Hardie
Carl Obermiller
Daniel Kahneman
David M. Gardner
Dhruv Grewal
Donald R. Lichtenstein
Donald R. Lichtenstein
Fred E. Emery
Gary M. Erickson
Gerard J. Tellis
Glenn E. Mayhew
Gurumurthy Kalyanarum
Gurumurthy Kalyanarum
Harold J. Leavitt
Howard Beales
I. R. Andrews
Jacob Cohen
Jacob Jacoby
James M. Lattin
Jerry C. Olson
Joel E. Urbany
Joel E. Urbany
Joseph W. Alba
Kent B. Monroe
Kent B. Monroe
Kent B. Monroe
Lakshman Krishnamurthi
Leading National Advertisers
Manohar U. Kalwani
Manohar U. Kalwani
Melinda Smith-de Borrero
Olli T. Ahtola
P. S. Raju
Patrick J. Kaufmann
Paul S. Richardson
Philip Nelson
Richard Thaler
Richard Thaler
Russell S. Winer
Stephen J. Hoch
Terence A. Shimp
Valarie A. Zeithaml
Valarie A. Zeithaml
William B. Dodds
William Boulding
William O. Bearden
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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