A Review of the Use of Aaker's Methodology Within the Brand Personality Construct: A Review of Extant Literature

Anthropomorphism is the belief that brands can possess human characteristics, which raises a tendency to assign human traits to inanimate objects. It is on this premise that Brand Personality takes its roots. Several studies in the measurement and influence of Brand Personality abound leading to increasing arguments on the most appropriate methods to be used to measure Brand Personality. However, Aaker's methodology stands out prominently in the Brand Personality domain. This study attempts to review the Brand Personality literature to identify the extent that this methodology has been used. The objectives of this study are to identify the scope and limitation of Aaker's (1997) Brand Personality construct, identify the literature on Brand Personality and identify the use of Aaker's (1997) methodology in scale development. Using a qualitative design, consecutive sampling was used to analyze the identified literature on Brand Personality. The resulting data was analyzed using frequency and pictorial analysis and several tables presenting the review of the literature were developed

Candidates’ Assessment of the Joint Universities Preliminary Examinations Board Programme in Nigeria

This study investigated the Joint Universities Preliminary Examinations Board (JUPEB)’s candidates’ rating and assessment of the programme in Nigeria within the blueprint of quantitative paradigm of the descriptive survey research design. The participants consisted of 139 JUPEB candidates during the 2019/2020 session enrolled in three universities. Three research questions and one null hypothesis were raised to guide the study. Data collected through the Current JUPEB Candidates’ Questionnaire (Cronbach alpha coefficient of 0.87) were coded on the SPSS version 24 in which the research questions were answered using percentage and mean and the null hypothesis was tested using an independent samples t-test at 0.05 level of significance. Results showed that the current JUPEB candidates rated and assessed the JUPEB Programme in terms of quality and access and in terms of facilities and logistics for examinations respectively as satisfactory and that they would recommend the Programme to family and friends. Also, there was a statistically significant influence of type of university on their rating, in favour of the government-owned university. Based on these findings, it is recommended that university governing councils should make substantial funding available for the JUPEB centres to increase quality of outputs from the JUPEB centre