2 research outputs found
The Impact of Information Communication Technologies in the Strategic Management of Financial Institutions
ICTs have contributed a lot in the strategic and operations management of financial institutions all over
the world. Today, ICT is employed in all the departments of most financial institutions such as operations,
customer services, marketing, administration, human resource, procurement, accounting, financial
management, etc. The general consensus among various academicians is that ICTs have improved the
processes of operations and management. It has also played significant roles in strategic and operational
management and also determined the marketing mix, strategic decisions, ownerships, management and
partnerships such as alliances and mergers. This study investigated the role of ICTs in the strategic and
operational management of financial institutions using a qualitative research method involving the
interview of top managements and operational staffs of four selected banks in the United Kingdom and
Nigeria. Findings revealed that ICTs have indeed contributed a lot in improving the functioning of all
departments of the selected banks such as marketing, operations, HR, finance, call centers, customer
services, etc. The benefits gained by the various banks after the implementation of ICTs include better
online and offline support for their customers, ROI justification, profitable sales volume, reduction of
queues in the banking halls, and very interactive websites. There are however, many departments and other
functional areas where ICTs have not been fully utilized. Moreover, many financial institutions have not
fully adopted and applied ICT to all functional areas. The study recommends that these can be resolved
through proper training, i.e. the provision of ICT related training to employees with respect to the strategic
and operational management of the banks as well as exploration of the importance of the recruitment of
external consultants who are specialized in their respective fields to render solid support
IMPEDIMENTS TO E-BANKING SERVICES MARKETING IN DEVELOPING ECONOMIES – A CASE STUDY OF NIGERIAN BANKS
The extant body of literature are awash with various
studies on e-banking services marketing both in the
developed and developing economies. Within the
developed economies, studies have been done in virtually all
strands of electronic banking services; however same cannot be
said of developing economies. This paper aims to critically
investigate the impediments to e-banking services marketing
within the Nigerian state. This study adopted a mixed method
approach – comprising of both interview techniques and the use
of questionnaires for data collection. Findings are multi-faceted
and viewed from three angles viz: the user based, institutional
based and the government related roles. Findings further
revealed among others the poor educational imbalance
especially between the North and South and the lack of adequate
policy framework to safeguard customers’ money as some of the
challenges. The strategic implications of all these are clearly
discussed and clear cut recommendation derived for
implementation by all concerned