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3 research outputs found
Teen perceptions of disclosure in buzz marketing
Author
Mary Mazzei Walker
Mike Weissbuch
Roshan D. Ahuja
Tara Anne Michels
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Policy, Consumer, and Ethical Dimensions of Covert Marketing: An Introduction to the Special Section
Author
Ahuja Roshan D.
Balasubramanian Siva K.
+11Â more
Barnes Brooks
Friestad Marian
Milne George R.
Miyazaki Anthony D.
Obermiller Carl
Petty Ross D.
Rotfeld Herbert Jack
Rowan David
Vranica Suzanne
Walker Rob
Werde Bill
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Commercializing Social Interaction: The Ethics of Stealth Marketing
Author
Aaker Jennifer
Ahuja Roshan D.
+42Â more
Balter Dave
Beard T. Randolph
Berner Robert
Bok Sissela
Boyer Crispin
Brown Christina L.
Campbell Margaret C.
Darke Peter R.
Dunfee Thomas W.
Fernando Angelo
Foxton Justin
Friestad Marian
Friestad Marian
Gogoi Pallavi
Hunt Shelby D.
Johansson Johny K.
Khermouch Gerry
Kimmel Allan J.
Kirby Justin
Kirmani Amna
Korsgaard Christine M.
Laczniak Gene R.
Luo Xuoming
Luo Xuoming
Marsden Paul
Neff Jack
O'Sullivan Don
Obermiller Carl
Obermiller Carl
Obermiller Carl
Petty Ross D.
Pollay Richard W.
Shenk David
Shin Annys
Taylor Catharine P.
Thomas Greg M.
Urban Glen
Vranica Suzanne
Walker Rob
Wasserman Todd
Wells Melanie
Wright Peter
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
No full text
No full text
