Real Estate Augmented Reality Marketing Media Strategy: Formgiving architectural design

Using real estate agents to advertise home has long been a common practice. Some developers use a scale model to reflect the design results as a physical model however, the production requires components that cost quite a bit of money and are not practical nowadays. Hence, this study attempt to uncover the challenge of using augmented reality in marketing. The design framework for using augmented reality in marketing is determined using User-Centered Design with a protocol design method. Tracking and context identification, sound, one contact, kinesthetic and sensory modalities are the five types of design criteria identified. Keywords: Augmented Reality; Marketing Tools; Architectural design; User Centered Design eISSN: 2398-4287© 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DO