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PRINCIPLES AND METHODS OF ANALYSIS OF LINGUOCULTURAL ARCHETYPES AND STEREOTYPES IN MODERN COMPARATIVISTICS
The principles of the analysis of an archetypical concept FIRE are defined in the article. Semantic, onomasiological, functional principles, on the basis of which the complex technique of reconstruction and comparison of motivational signs of its nominators are developed; among them are those which express stereotypical ideas of fire in consciousness of English and Ukrainian language native speakers