Assessoria de Imprensa na Solidificação da Imagem do Sindilojas Goiás

RESUMO: Este artigo pretende destacar a importância da comunicação estratégica utilizada pela Assessoria de Imprensa na solidificação da imagem do Sindilojas Goiás, como forma de ressaltar as vantagens das relações do associativismo, valorizando a credibilidade da imprensa enquanto formadora de opinião pública. Serão apresentadas as principais estratégias, ferramentas e ações utilizadas pela Assessoria, na contribuição para a legitimação da identidade e a formação da imagem do Sindicato, especialmente no que diz respeito à conquista de credibilidade. Para exemplificar, será apresentado um estudo de caso do Sindilojas Goiás (Sindicato do Comércio Varejista no Estado de Goiás), de agosto de 2010 a dezembro de 2012, e as mudanças conquistadas após a implementação do departamento de Assessoria de Imprensa na entidade. PALAVRAS-CHAVE: Assessoria de Imprensa, Imagem, Sindilojas Goiás, Comunicação Estratégi

Effects of consumption of galactooligosaccharides obtained through whey enzymatically modified on the faecal flora and nutritional parameters of hamsters

The aim of this research was to evaluate the influence of wheyenzymatically modified rich in galactooligosaccharides in thenutritional characteristics and effects in the microflora of cecumcontents by the study with Golden Syrian hamsters (Mesocricetusauratus) for 28 days (controlled conditions). Three isoproteic dietswere prepared (20% w/w): C (casein), W (whey) and G (wheymodified). The groups studied differed positively from the C regardingfeed and protein efficiency ratio. The relationships (w/w) oforgan/body were found proportional in all diets. The counts ofprobiotics from the cecum contents the groups showed no difference.The pHs of studied groups were lower than C, this acidity can atimpairs the ability of pathogens to grow in the intestine. Resultssuggest that using whey enzymatically modified rich ingalactooligosaccharides could replace the standard diet withnutritional efficiency and possible inhibit the microorganismspathogenic without induce damage in health.Fil: Dos Santos Da Fonseca, Renata Aline. Universidade Federal Do Rio Grande; Brasil. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Rosario; ArgentinaFil: Rodrigues Machado, Adriana. Universidade Federal Do Rio Grande; BrasilFil: Muniz Moreira, Lidiane. Universidade Federal Do Rio Grande; BrasilFil: Rodrigues, Rosane S.. Universidade Federal de Pelotas; BrasilFil: Machado, Mirian. Universidade Federal de Pelotas; BrasilFil: Souza Soares, Leonor A.. Universidade Federal Do Rio Grande; BrasilFil: Burkert, Carlos André V.. Universidade Federal Do Rio Grande; BrasilFil: Burkert, Janaína Fernandes de Medeiros. Universidade Federal Do Rio Grande; Brasi

Epigenetic alterations in ameloblastomas : a literature review

Ameloblastoma is a locally aggressive tumor, originated from odontogenic epithelium, and affects the jawbones with an elevated recurrence rate. The molecular mechanisms involved with the pathogenesis of this tumor remain undetermined. This review aimed t

Validation of a quality of life questionnaire (King's Health Questionnaire) in Brazilian women with urinary incontinence

Universidade Federal de São Paulo, São Paulo, BrazilUniversidade Federal de São Paulo, São Paulo, BrazilWeb of Scienc

Individual Acclimatization of Apis mellifera L. to the Thermal Homeostasis of the Colony

Bees play an important role in maintaining biodiversity by promoting the pollination of numerous plant species. Recent global climate changes are affecting the average air temperature, thereby altering the biological processes of many species. The objective of this study was to evaluate the adaptation of Apis mellifera L. bees to temperature increases and their responses to thermal homeostasis in the colony. Research was performed at the Federal University of Paraíba Laboratory of Bees using three treatments: Control, 33 °C and 40 °C. For the latter two treatments, colonies were kept in a 24 m² climate chamber with an opening at the hive entrance, giving the bees access to the outside environment. The following parameters were evaluated: difference between internal and external hive temperature, thorax surface temperature and total protein concentration in the hemolymph. Internal colony temperature varied according to the external hive temperature. Nurse bees that care for larvae exhibited higher heat production, expressed as thorax surface temperature. Total protein content in the hemolymph was highest in the 40 °C treatment and decreased with ambient temperature. External hive temperature influences internal hive temperature, and nurse bees have higher capacities for thermogenesis

Botulismo em cão sem raça definida - relato de caso

O botulismo é uma intoxicação causada pela toxina do bacilo Clostridium botulinum, encontrado frequentemente no solo. Há oito tipos de toxinas (A até H), onde a toxina do tipo C é a que mais acomete os caninos. A intoxicação é causada pela ingestão de alimentos deteriorados ou carcaças em decomposição. Sua ocorrência é rara em carnívoros. O seu diagnóstico se dá por alterações clínicas e histórico de ingestão de alimento deteriorado. O presente trabalho tem por objetivo, relatar um caso de botulismo em um cão, sem raça definida, atendido no Hospital Veterinário da Universidade Federal Rural de Pernambuco apresentando paralisia flácida com evolução de 24h, vindo a óbito no dia seguinte com histórico de ingestão de carcaça de um bovino em estado avançado de putrefação. O botulismo mesmo sendo considerado raro em cães é uma enfermidade a ser considerada na clínica médica de pequenos. O destino adequado dos resíduos, lixo e de carcaças deterioradas é um ótimo modo de profilaxia para esta doença

Composting and vermicomposting residues of açaí and babassu for sustainable agriculture in Amazon

Agroindustrial wastes in southeastern Amazon are abundant and there are policies encouraging proper disposal for such wastes for sustainable agriculture. In this study we compared the chemical parameters of composts resulting from composting and vermicomposting sheep manure added to agroindustrial wastes as a bulking agent. Piles of compost were created using sheep manure, fruit waste, and a bulking agent. The treatments consisted of compost piles of: Tc - sheep manure and fruit pulp; Ta - sheep manure, fruit pulp and triturated açaí seeds; Ts - sheep manure, fruit pulp and sawdust, and Tb - sheep manure, fruit pulp and babassu coconut residue. After 50 days, a fraction of the compost from each pile was transferred to vermireactors to compare processes. At the end of the experiment, samples were taken in triplicate from all treatments in both composting and vermicomposting units for chemical analysis. The assessed variables were daily temperature of compost piles and vermireators, C/N ratio, Volatile solids (VS), total kjeldahl nitrogen (TKN), total phosphorus (TP), total potassium (TK), calcium (Ca), magnesium (Mg), sulfur (S), iron (Fe), copper (Cu), zinc (Zn), manganese (Mn), boron (B). Sawdust-based and babassu-based compost, from composting process, has the lower time for stabilization (about 40 days), pH closer to neutral and more efficient in reducing the C:N ratio than vermicomposts. Vermicomposting process increased the concentration of almost all nutrients in treatments, except for babassu-based compost

PoPu-Data: a multilayered, simultaneously collected lying position dataset

This study presents a dataset containing three layers of data that are useful for body position classification and all uses related to it. The PoPu dataset contains simultaneously collected data from two different sensor sheets—one placed over and one placed under a mattress; furthermore, a segmentation data layer was added where different body parts are identified using the pressure data from the sensors over the mattress. The data included were gathered from 60 healthy volunteers distributed among the different gathered characteristics: namely sex, weight, and height. This dataset can be used for position classification, assessing the viability of sensors placed under a mattress, and in applications regarding bedded or lying people or sleep related disorders.info:eu-repo/semantics/publishedVersio

As perspectivas do Balanced Scorecard: uma abordagem nas instituições financeiras / The Balanced Scorecard Perspective: An Approach in Financial Institutions

O objetivo deste estudo é identificar como as perspectivas da ferramenta Balanced Scorecard estão sendo utilizadas na gestão estratégica das instituições financeiras. O estudo caracterizou-se como uma pesquisa descritiva e qualitativa, fundamentou-se em um estudo de caso. Os dados foram coletados por meio de um roteiro de entrevista, estruturado com 21 perguntas, sendo 5 fechadas e 16 abertas, subdivididas em três categorias.A entrevista foi realizada com uma população de 3 instituições financeiras de economia mista, que estão localizadas nas cidades de Aracati/CE, Palhano/CE e  Mossoró/RN, utilizadas para apuração dos resultados e análise do conteúdo. Diante dos resultados obtidos concluiu-se que as empresas mostram conhecimento sobre BSC e fazem uso desta ferramenta de gestão estratégica. Contudo, faz-se necessário observar que suas perspectivas estão inseridas em seu meio organizacional e seus gerentes a reconhecem como ferramenta eficiente para a tomada de decisões, de maneira que a perspectiva clientes e a perspectiva aprendizado e crescimento são de fácil entendimento e por isso se destacammais.

Effects of Achyrocline satureioides inflorescence extracts against pathogenic intestinal bacteria : chemical characterization, in vitro tests, and in vivo evaluation

Three Achyrocline satureioides (AS) inflorescences extracts were characterized: (i) a freeze-dried extract prepared fromthe aqueous extractive solution and (ii) a freeze-dried and (iii) a spray-dried extract prepared from hydroethanol extractive solution (80% ethanol).The chemical profile, antioxidant potential, and antimicrobial activity against intestinal pathogenic bacteria of AS extracts were evaluated. In vitro antioxidant activity was determined by the total reactive antioxidant potential (TRAP) assay. In vivo analysis and characterization of intestinal microbiota were performed in male Wistar rats (saline versus treated animals with AS dried extracts) by high-throughput sequencing analysis: metabarcoding. Antimicrobial activity was tested in vitro by the disc diffusion tests. Moisture content of the extracts ranged from 10 to 15% and 5.7 to 17mg kg−1 of fluorine. AS exhibited antioxidant activity, especially in its freeze-dried form which also exhibited a wide spectrum of antimicrobial activity against intestinal pathogenic bacteria greater than those observed by the antibiotic, amoxicillin, when tested against Bacillus cereus and Staphylococcus aureus. Antioxidant and antimicrobial activities of AS extracts seemed to be positively correlated with the present amount of flavonoids. These findings suggest a potential use of AS as a coadjuvant agent for treating bacterial-induced intestinal diseases with high rates of antibiotic resistance