Integrating The E In E-Marketing

The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing concerns the deployment of information technology to render marketing strategy and process more effective and efficient. Technology and the Internet also changed the way marketing is conducted. For example, the fundamental idea of digitizing data has transformed media and software delivery methods as well as created a new transaction channel. Also, the Internet as information equalizer has shifted the balance of power from marketer to consumer. As developed nations enter what Gartner Group calls the slope of enlightenment on the way to dropping the “e” from e-business, successful marketers will grasp the risks and rewards of various levels of information technology commitment. Fortunately, marketers do not have to personally develop the technologies, but they need to know enough to understand technology, select appropriate suppliers, and direct technology professionals in order to harness its power. In this article we define e-marketing, then present a framework for a menu of business models along with best practices. The framework is designed to ease the navigation and integration of technology in marketing strategy to fully capitalize on Internet properties and reap advantages of its role in marketing and business strategy

Association between genetic polymorphism, severity, and treatment response among COVID-19 infected Egyptian patients

Background: The world has been suffering from the Coronavirus Disease-2019 (COVID-19) pandemic since the end of 2019. The COVID-19-infected patients differ in the severity of the infection and the treatment response. Several studies have been conducted to explore the factors that affect the severity of COVID-19 infection. One of these factors is the polymorphism of the angiotensin converting enzyme 2 (ACE-2) and the type 2 transmembrane serine protease (TMPRSS2) genes since these two proteins have a role in the entry of the virus into the cell. Also, the ACE-1 regulates the ACE-2 expression, so it is speculated to influence the COVID-19 severity.Objective: This study investigates the relationship between the ACE-1, ACE-2, and TMPRSS2 genes single nucleotide polymorphism (SNPs) and the COVID-19 disease severity, treatment response, need for hospitalization, and ICU admission in Egyptian patients.Patients and Methods: The current study is an observational prospective, cohort study, in which 109 total COVID-19 patients and 20 healthy volunteers were enrolled. Of those 109 patients, 51 patients were infected with the non-severe disease and were treated in an outpatient setting, and 58 suffered from severe disease and required hospitalization and were admitted to the ICU. All 109 COVID-19 patients received the treatment according to the Egyptian treatment protocol.Results: Genotypes and allele frequencies among severe and non-severe patients were determined for ACE-1 rs4343, TMPRSS2 rs12329760, and ACE-2 rs908004. The GG genotype and the wild allele of the ACE-2 rs908004 and the mutant allele of the ACE-1 rs4343 were significantly more predominant in severe patients. In contrast, no significant association existed between the TMPRSS2 rs12329760 genotypes or alleles and the disease severity.Conclusion: The results of this study show that the ACE-1 and ACE-2 SNPs can be used as severity predictors for COVID-19 infection since also they have an effect on length of hospitalization

An Integrative Framework for Evolving A Socially Responsible Marketing Strategy

The rise in the strategic importance of maintaining positive stakeholder relationships and the need to protect corporate brand reputation has moved the academic and business debates of ethical issues concerning corporate social responsibility (CSR) from being viewed as paternalistic philanthropy to an integral part of business strategy (Raynard et al., 2002; Husted et al., 2000). Subsequently, the integration of CSR issues into business and marketing strategy transitioned from an option to a requirement for doing business. In this paper, the authors suggest a framework for organising the alternative approaches for the integration of CSR into corporate and marketing strategy to evolve socially responsible corporate identity, corporate image, and corporate branding. Towards this objective, we examine these alternative approaches, present a number of propositions to advance notions about the relationships between corporate strategy, marketing strategy, market orientation and stakeholder oriented CSR, and suggest a research agenda for evolving metrics to measure outcomes of alternatives for evolving a CSR oriented marketing strategy.Corporate Social Responsibility (CSR); CSR Integration; Corporate Strategy; Marketing Strategy; CSR-Oriented Image/Identity/Branding; Corporate Branding

Marketing Channels

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