Availability, Attitudes and Willingness to Pay for Local Foods: Results of a Preliminary Survey

This paper presents the results of a preliminary intercept survey of consumers at farmers' markets in Gainesville, Florida in 2007. We developed survey questions to identify: (1) how much fruit and vegetable produce respondents buy from local sources; (2) attitudes regarding local foods; (3) definitions of local by distance and ownership; (4) WTP for local foods; (5) perceptions of the availability and cost of local products; and (6) demographic information. In addition to WTP, we employed several tools- a Likert scale, a cost/availability matrix, and other investigatory and demographic questions - to analyze factors affecting purchasing decisions. These include relative cost, accessibility, attitudes and perceptions of the term 'local.' We report and describe the results of the survey, including a regression analysis of WTP as a function of attitudinal, behavioral, and demographic variables. Given the small sample size, the results are largely not statistically significant. Yet, they are useful for refining the survey instrument for a larger study.Food Consumption/Nutrition/Food Safety,

Local versus organic: a turn in consumer preferences and willingness-to-pay

Demand for local food in the United States has significantly increased over the last decade. In an attempt to understand the drivers of this demand and how they have changed over time, we investigate the literature on organic and local foods over the last few decades. We focus our review on studies that allow comparison of characteristics now associated with both local and organic food. We summarize the major findings of these studies and their implications for understanding drivers of local food demand. Prior to the late 1990s, most studies failed to consider factors now associated with local food, and the few that included these factors found very little support for them. In many cases, the lines between local and organic were blurred. Coincident with the development of federal organic food standards, studies began to find comparatively more support for local food as distinct and separate from organic food. Our review uncovers a distinct turn in the demand for local and organic food. Before the federal organic standards, organic food was linked to small farms, animal welfare, deep sustainability, community support, and many other factors that are not associated with most organic foods today. Based on our review, we argue that demand for local food arose largely in response to corporate cooptation of the organic food market and the arrival of “organic lite.” This important shift in consumer preferences away from organic and toward local food has broad implications for the environment and society. If these patterns of consumer preferences prove to be sustainable, producers, activists, and others should be aware of the implications that these trends have for the food system at large

Bioeconomic Modeling of the Invasive Aquatic Plants Hydrilla verticillata (hydrilla), Eichhornia crassipes (water hyacinth), and Pistia stratiotes (water lettuce) and their impacts on angler effort on Florida lakes

The invasive aquatic plants Hydrilla verticillata (hydrilla), Eichhornia crassipes (water hyacinth), and Pistia stratiotes (water lettuce) have the potential to negatively impact recreational use of Florida lakes if consistent, adequate control expenditures are not made. In the mid-1990's, Florida significantly reduced its spending on invasive aquatic plant control measures, which resulted in a significant increase in needed control expenditures in subsequent years. This paper attempts to formalize a relationship between coverage of these invasive aquatic plants and angler effort on Florida lakes using data on 38 lakes over 20 years. Estimated regression coefficients are used to simulate control alternatives, and expenditure cost-benefit comparisons are made.Hydrilla, water hyacinth, water lettuce, bioeconomic, invasive, control, Resource /Energy Economics and Policy,

Evaluating the Potential for Technology Adoption in Mitigating Invasive Species Damage and Risk: Application to Zebra Mussels

Research and Development/Tech Change/Emerging Technologies, Resource /Energy Economics and Policy,

European Union Farm Policy for Citrus, Tomatoes, and Dairy

European Union (EU) consumers pay almost twice the competitive world price for many agricultural products. Agricultural subsidies accounted for almost half of the EU's total budget (US$ 40 billion on agriculture in 2000) although agriculture represented 1.7 percent of the EU's GDP and employs 4.3% of the EU's population. Domestic policies for citrus and tomatoes include export refunds, product withdraws from the market, intervention thresholds, and direct producer aid. Domestic policies for dairy include export refunds, intervention thresholds, aid for private storage, disposal aid, and milk quotas. The EU's intentions are to enhance agricultural competitiveness by setting product intervention as "a real safety net measure, allowing EU producers to respond to market signals while protecting them from extreme price fluctuations," and promoting market oriented, sustainable agriculture by finishing the transition from product support to producer support, by introducing a "decoupled system of payments per farm" which are not connected to production. The EU wishes to allow flexibility in production, but also guarantee income stability to producers. Within the last 10 years, the EU has reduced price supports and increased direct payments to tomato, dairy, and citrus farmers to compensate them for the reductions.Agricultural and Food Policy,

De-Placing Local at the Farmers\u27 Market: Consumer Conceptions of Local Foods

Demand for local foods is typically explained using traditional product attributes like price, freshness, and taste. However, these factors fail to address more socially-based motivations or barriers to purchases. We administered a survey at two farmers’ markets (FMs) in Florida. The survey included: (1) respondents’ local produce purchases; (2) perceived cost and difficulty in accessing those products; (3) a Likert scale that measured attitudes toward local food; (4) a willingness to pay measure; (5) a definition of local by distance and ownership; and (6) frequency of produce purchases from traditional and alternative venues. A two-stage cluster analysis revealed three distinct groups ofFM shoppers, and highlighted important characteristics that influence demand for local foods. These purchases are driven more by accessibility and attitudes than by traditional demand factors such as cost and willingness to pay. The results provide insight for future research on local foods, and help illustrate the complex forces driving local food purchases

Optimal investment in prevention and control of a potential invader: the case of zebra mussels in Florida waterways

The probability of a severe infestation ranges from 2% to 98% depending on investment in monitoring, prevention, and response technology. Given the estimated potential for economic damages, preliminary results indicate that prudent investment in prevention and early response net a present value net return of $10 million over 20 years.Invasive species, bio-pollutant, control cost, cost transfer, surface water, risk, Environmental Economics and Policy,

THE USE OF COST-TRANSFER ANALYSIS TO ESTIMATE THE ECONOMIC IMPACTS OF A POTENTIAL ZEBRA MUSSEL INFESTATION IN FLORIDA

Zebra mussel (Dreissena polymorpha) colonization of the eastern United States has resulted in expenditures of tens of millions of dollars spent by consumptive surface water users, in order to mitigate infrastructure impairment caused by this invasive species. Analogous to benefit-transfer analysis, a "cost-transfer" approach will be used to obtain general estimates of potential mitigation costs of zebra mussels in an area (Florida) that this invasive species has yet to establish itself. The goal of this research is to provide initial information about this issue to parties interested in, and/or charged with, invasive species management in the state of Florida.Bio-fouling, cost-transfer, economic impacts, Florida surface water users, monitoring and control, zebra mussels, Risk and Uncertainty,

The Impact of Invasive Plants on the Recreational Value of Florida's Coastal, Freshwater and Upland Natural Areas

This study examines the impact of invasive plants on recreational activities on Floridas coastal, freshwater and upland natural areas using a multi-attribute utility (MAU) model. Six MAU surveys were electronically distributed to Florida residents in early 2007. We specified a conditional Logit model to estimate the relative weights associated with a change in Fees, Invasive Species, Native Animal Species, Native Plant Species, and Facilities. Using Fees as a payment vehicle, we estimate the average Florida residents marginal willingness to pay for changes to attributes, including having fewer invasive plants and more positive attributes such as facilities and the presence of native animal and plant species. Florida residents have a marginal willingness to pay to reduce invasive plant species between $5.81 7.15, which is higher than their willingness to pay to improve park facilities or increase the abundance of native plants or animals.Resource /Energy Economics and Policy,

Valuing Catastrophic Citrus Losses

Courts are often required to estimate changes in welfare to agricultural operations from catastrophic events. For example, courts must assign damages in lawsuits, such as with pesticide drift cases, or determine "just compensation" when the government takes private land for public use, as with the removal of dairy farms from environmentally sensitive land or destruction of canker-contaminated citrus trees. In economics, the traditional method of quantifying producer losses is estimating changes in producer welfare, but courts rarely use this method. Instead, they turn to substitute valuation methods that may not fully capture welfare changes, such as changes in land value, tree replacement value, and total revenue. This study examines various measures for valuing the back-to-back catastrophic freezes that occurred in the Florida citrus industry in the 1980s. We first use the traditional method to determine the welfare change due to a freeze (1) for a citrus grove that loses one crop and is able to return to full production the next year, and (2) the lower measure of welfare loss due to a citrus grove that loses all of its trees and is abandoned or is replanted. The lower measure is used to simulate the legal doctrine of avoidable consequences. These measures are then compared to substitute valuation measures that have been used by courts to determine welfare changes. For case 1, total revenue overestimates losses by 35.6%. For case 2, total revenue overestimates losses by 55.3%, tree replacement value underestimates losses by 93.6%, and changes in land value underestimates losses by 13.2%.citrus, perennial crops, catastrophic loss, damages, freeze, Crop Production/Industries,