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7 research outputs found
The Frequency of Company-Sponsored Alcohol Brand-Related Sites on Facebook™ –2012
Author
Advertising Age
Advertising Age
+14 more
Adweek
Alexa
Danielle Hinchey
David H. Jernigan
Facebook™
Financial Times
Heather Valerio
Interactive Advertising Bureau
Justin Nyborn
Kathryn Kinzel
Michael Siegel
Siegel M.
Siphannay Nhean
The Guardian
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Measuring and forecasting mobile game app engagement
Author
AdWeek
Andrews
+33 more
AppAnnie
AppsFlyer
Apptentive
Ashwin Aravindakshan
Böhmer
Chib
Christiansen
Comscore
Datta
Dew
Falaki
Ferreira
Fisher
Ghose
Gopalakrishnan
Gouin-Vallerand
Iyengar
Kim
Lambrecht
Lambrecht
Liao
Liu
Localytics
Newton
Newzoo
Oliver Rutz
Olivier Rubel
Sayedi
Shin
Statista
Statista
Statista
Sun
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Double-Dipping Effect? How Combining YouTube Environmental PSAs With Thematically Congruent Advertisements in Different Formats Affects Memory and Attitudes
Author
Ad Age Staff
Adweek Staff
+16 more
Baddeley Alan D
Benway Jan Panero
Cornwell T. Bettina
Garbett Thomas F.
Hansen Anders
Krasinski Paul
Nudd Tim
Pagendarm Magnus
Price Marrie-Therese
Reeves Byron
Roskos-Ewoldsen David R.
Russell Mallory
Sanbonmatsu David
Stewart David W.
World Wide Fund for Nature
———
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Author
A Aribarg
A Bakshi
+36 more
A Goldfarb
A Rao
A Zellner
Adweek
B Edelman
B Gordon
B Jansen
B W Wojdynski
C Hoofnagle
C Tucker
D Franklyn
D K Owen
G Z Jin
H Beales
H L Review
Harikesh Nair
J E Russo
J I Richards
J Johnson
J K Pappalardo
J Sonderman
K Tutaj
M Carlson
M Coddington
M Engle
M Hoetzel
M Mitchell
M Sebastian
N Sahni
N Sahni
Navdeep S. Sahni
R A Lewis
R Craswell
R R Burke
S Narayanan
T Blake
Publication venue
'Elsevier BV'
Publication date
01/01/2017
Field of study
No full text
Crossref
Competing with Superstars in the Mobile App Market
Author
A Ghose
A Goolsbee
+39 more
Adweek
B Li
B Moldovanu
B T Leyden
Businessinsider
D Ershov
Daniel Ershov
E Brynjolfsson
E L Glaeser
E P Lazear
G Ellison
Ipsos
J Brown
J D Levin
J R Green
J S Netz
K J Boudreau
K J Boudreau
K Seim
L Aguiar
M Arellano
M Li
N G Mankiw
Nielsen
Oregonian
P Aghion
P Aghion
P Davis
Pc Magazine
R Kesler
S Athey
S Rosen
S T Berry
T F Bresnahan
Techcrunch
V D Blondel
X Li
Y Liu
Y Liu
Publication venue
'Elsevier BV'
Publication date
01/01/2018
Field of study
No full text
Crossref
Online display advertising for CPG brands: (When) does it work?
Author
Abraham
AdAge
+75 more
Adweek
Allenby
Assael
Assmus
Bart
Batra
Bijmolt
Binet
Binet
Braun
Breuer
Broadbent
Bruce
Buchholz
Burke
Burmester
Chae
Chang
Chatterjee
Chauduri
Danaher
Datta
Del Barrio-Garcia
Dijkstra
Dinner
Disatnik
Draganska
Drèze
Dubé
Edell
eMarketer
Frison
Försch
Germann
Gielens
Gijsenberg
Gim
Goldfarb
Hair
Hanssens
Hanssens
Hoban
Jeong
Kohli
Kolsarici
Kurt
Li
Lobschat
Macinnis
Manchanda
Naik
Naik
Naik
Naik
Naik
Onishi
Papies
Park
Pauwels
Pfeiffer
Pieters
Ratchford
Rosenkrans
Rosenthal
Sethuraman
Shapiro
Sotgiu
Sridhar
Steenkamp
Taylor
The New York Times
The Wall Street Journal
van Heerde
van Raaij
Voss
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool
Author
Adweek
Arndt J. A.
+45 more
Arndt J. A.
Arndt J. A.
Barnes N. G.
Bayus B. L.
Beal G. M.
Belk R. W.
Bodo Lang
Bolen W. H.
Bone P. F.
Bourne F. C.
Bristor J.
Cermak D. S.
Comer B.
Cunningham S. M.
Dholakia U. M.
Engel J. F.
Feldman S. P.
Gelb B.
Godes D.
Hall E.
Heckman J.
Hinde E. D.
Katz E.
Lang B.
Lazarsfeld P.
McQuivey J.
Mitchell A.
Nyilasy G.
Price L. L.
Qualman E.
Reichheld F. F.
Reingen P. H.
Richins M. L.
Rob Lawson
Shiller R. J.
Sobczak P. M.
Still R. R.
Stone B.
Sundaram D. S.
Swan J.
Walker C.
Walker R.
Watts D. J.
Watts D. J.
Whyte W. H.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
No full text
No full textNo full text