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1 research outputs found
Branding Access Offers: The Importance of Product Brands, Ownership Status, and Spillover Effects to Parent Brands
Author
A D Miyazaki
A Kirmani
+50 more
Acknowledgements Authors
Anne Scherer
B L Simonin
B Loken
B Walsh
C K Kim
C Lovelock
C P Lamberton
C W Park
Christoph Baumeister
D A Aaker
D M Oppenheimer
Daimler
E C Hirschman
F Bardhi
F Dall&apos
F V�lckner
F.-R Esch
Florian v. Wangenheim
H Hagtvedt
J Boisvert
J Boisvert
J Boisvert
J F Durgee
J Goodman
J H Schumann
J K Beggan
J M Lebreton
J W Johnson
K K Desai
K N Lemon
M Sujan
N H Anderson
N H Anderson
R Belk
R Belk
R Botsman
R E Carter
R H Fazio
R Weber
S J Hoch
S J Lawson
S J Milberg
S Spiggle
S Tonidandel
T B Heath
T Geron
V A Taylor
Y Chen
Z G�rhan-Canli
Publication venue
'Elsevier BV'
Publication date
01/01/2015
Field of study
No full text
Crossref
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