Tourism and sustainable economic development : marketing implications and strategic framework : the case study of Libya

The purpose of the study is to identify the tourism potential, examine the significance of tourism to the national economy and evaluate the marketing of Libya as a tourist destination. The effects of tourism development on several countries including Libya are considered. Concepts of tourism development including policies, planning and marketing for tourism are used to provide a theoretical basis for the study. Policy recommendations are produced to encompass a strategy framework to improve the performance of the tourism sector in Libya.EThOS - Electronic Theses Online ServiceGBUnited Kingdo