Unexploited Business Opportunities: Attracting Islamic Tourists to Australia

Aim: to attract Moslem tourists to Australia as this sector is an unexploited market in an environment of Islamic distrust caused by recent bad publicity. Method: Survey the literature to extract the latest pertinent factors like drivers and key factors, select an appropriate theoretical framework and find the most recent tourist strategic plans capable of adaptation to suggest directions to the industry. Result: Exploratory analysis guided by Winnett’s Framework to organise present recent empirical data and application of this latest data to synthesise a new relevant strategic plan, taking into account Muslim values, their wealth, focal relevant sporting events, competing products to consider. Findings exploratory conclusion: suggested vision, strategic goals, priorities, strategies and objectives to be executed, given that available access and a large amount infrastructure already exists ready to be developed or further exploited by innovative partnerships. (147words) Key Words: Marketing, Australian Tourism, Islamic world, strategic plan, Muslim prejudic

The Intermediate Effect of the Adoption of Electronic Banking Services between the Word of Mouth and the Quality of Banking Services

Abstract This study aimed to test the impact of the use of the word of mouth on the quality of banking services through the adoption of electronic banking services as an intermediary variable in commercial banks in Keywords: word of mouth, quality of banking services, the adoption of electronic banking services, commercial banks of Jorda

Nursing Perspectives on the Association between Human Capital Development and the Work Engagement: A Cross-Sectional Study

This study examined the impact of human capital development on the nurses’ work engagement. A questionnaire was adapted and distributed to a nursing convenience sample in different types of hospitals. The sample size was 286 male and female nurses who completed it. Structural Equation Modelling (SEM) was used to test the research hypothesis. Results revealed that human capital development had a direct impact on the nursing work engagement. Nursing work engagement give managers ability to improve the work environment, increase the work professional and institutional loyalty. Supporting the human capital development tools is very important for any healthcare organization

Determinants of the Green Purchase Intention in Jordan: The Moderating Effect of Environmental Concern

Abstract The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8. Environmental attitude and green perceived quality have positive but statistically insignificant effect on GPI while green satisfaction and green trust have positively significant effect on GPI. Furthermore, the effect of environmental attitude, green perceived quality, green satisfaction, and green trust have been positively moderated by the EC. Establishing and pushing pro-environmental tendencies with the help of increasing environmental awareness is one of the most important factors in the developing countries also including Jordan