Novelty in Multidisciplinarity

The launch of Insights into Language, Culture and Communication (ILCC) by the Academy Publishing Center (APC) is a recognition that multi-disciplinarity not only shapes the social landscape of language, culture and communication but also establishes a significant and dynamic area of investigation in contemporary communication and interaction. More specifically, the journal marks an important shift in the status of multidisciplinarity theoretically, methodologically, and empirically carving new routes through several disciplinary terrains to consolidate and advance the development of linguistics, culture and media scholarship.What makes ILCC stand out among recently emerging journals is that it serves as an international forum for the growing body of works in several interlocking disciplines, engages in critical discussions of key contemporary challenges arising from the scale and speed of new media development, and opens up an entirely new line of research premised on a wide range of disciplinary perspectives. ILCC encourages submissions from a wide range of disciplines such as: philosophy, sociology, linguistics, applied linguistics, literary studies, cultural studies, critical theory, media studies, gender studies and the visual arts, all of which assist scholars to shoehorn their multidisciplinary arguments.</p

The Impact of Netflix’s Drama on Teenagers’ Perceptions of Social Relationship

This research paper analyzes the huge change teenagers currently undergo as they watch content that affects the way they think in the present time as well as in the upcoming future. A clear example is the American streaming service of Netflix which plays an important role in influencing teenagers’ perceptions of social relationships. In light of this, the study presents and discusses the findings of the effect of Netflix on teenagers' perceptions of social relationships regarding families, friends and gender at large. It also examines the negative and positive aspects of Netflix. The study thus focuses on two theoretical frameworks; Social Learning Theory and Third Person Theory. Methodologically, the research relies on quantitative and qualitative data, as it conducts an in-depth interview with 25 parents and holds a questionnaire with 110 teenagers. The results reveal that teenagers are influenced by the content Netflix presents, as it has a significant impact not only on how they think, but also on their attitudes, social experiences, habits and cultural experiences.</span

The framing of the Arab-Israeli conflict in the writing of Thomas Friedman: a conceptual metaphor analysis

This study presents a conceptual metaphor analysis of the Arab Israeli conflict in the discourse of the journalist Thomas Freidman during the time period of 2001 till 2010. The study utilizes Conceptual Metaphor Analysis and Frame analysis in analyzing the data. The research focuses on the rendering of the metaphors used to depict the conflict in the writer’s discourse. The principal tools used in the study are Lakoff and Johnson’s cognitive Conceptual Metaphor theory (1980) and the Critical metaphor Analysis theory developed by Charteris-Black (2004). Additionally, Frame Analysis theory (Entman 1993) is also applied to provide a more comprehensive picture of the data. The analysis concluded that the representation of the conflict and the entities involved in it in Freidman’s discourse, utilized the Clash of Civilizations paradigm as developed by Samuel Huntington (1997) as a main frame to present the conflict as part of the War on Terror that was taking place at the time. Findings also showed the writer’s perspective to be leaning towards the positive rendering of the Western side of the conflict including Israel to the disadvantage of the Arab side. It is recommended that further research should focus on the representation of the conflict in the discourse of major Arab and Israeli writers so a more comprehensible picture of the images rendered by media on either side can be arrived at.  Received: 23 January 2023 Accepted: 13 February 2023 Published: 10 March 2023</p

Attitudes of English for academic purposes learners towards using asynchronous videos in enhancing writing skills

The aim of this study is to investigate the attitudes of students of English for Academic Purposes towards using asynchronous videos to enhance their academic writing skills. A pre- and a post-questionnaire, as well as semi-structured interviews, were used to collect qualitative and quantitative data. Furthermore, SPSS was used for data analysis. The research sample consisted of 88 participants from five classes who were enrolled at the College of Language and Communication at the Arab Academy of Science, Technology, and Maritime Studies. They were given instructions to make use of asynchronous videos. A positive and significant difference in the mean scores was found in the results of the pre- and the post-questionnaire, which was supported by the semi-structured interviews. The results of the questionnaires showed that M = 80.02 for the pre-questionnaire and M = 83.50 for the post-questionnaire. The mean difference was 3.47 (SD: ±13.54), and the paired t-test showed that this was statistically significant (p ≤ 0.05), which means that the students exhibited an increased positive attitude towards online learning, including asynchronous videos in an academic setting. Consequently, it is proposed that more research be conducted on the relationship between asynchronous videos and how students prefer to learn. Moreover, it is suggested that teachers and curriculum designers utilise asynchronous videos in their classes to improve students’ writing skills.Keywords: ESP, EAP, writing skills, teaching technology, post-Covid teaching, asynchronous video.  Received: 11 March 2023 Accepted: 13 March 2023 Published: 25 March 2023</p

Exploring the attitude of ESP learners towards using automated writing evaluation to assess their writing

The aim of the current study is to explore the attitudes of ESP learners towards using automated writing evaluation (AWE) to assess their writing. The mixed-method qualitative and quantitative approach is employed in this study. The sample of the study consisted of 201 second-year students from the college of engineering at the Arab Academy for Science, Technology and Maritime Transport, Egypt. A post-experiment questionnaire was utilized to investigate the students` attitudes towards using AWE to assess their writing. The results of the study revealed that the students hold positive attitudes towards using the AWE software Grammarly since it encouraged them to self-correct their errors and revise their writings before submitting them to their teachers. Based on the findings of this study, it is recommended to conduct research on the pedagogical usage of AWE tools in writing classes, and the attitudes of the writing instructors towards using AWE tools in their writing classes. Received: 20 March 2023 Accepted: 29 April 2023 Published: 07 June 2023</p