Counterfeit Purchase Intention of Fashion Brands: The Personal Values and Social Aspect of Consumers as Determinants

Counterfeiting has become a growth industry in Indonesia. Consumers in Indonesia tend to find counterfeit products very easily, especially fashion products. The aim of this quantitative study is to analyze personal values and social factors toward counterfeit items and the intention to purchase counterfeit goods in Indonesia, with a focus on fashion products. The study also aims at analyzing the influence of novelty seeking, integrity values, and status consumption on people’s attitudes toward counterfeit goods. Furthermore, this study also addresses the influence of perceived risk, information susceptibility, physical vanity, and vanity-achievement on the intention to purchase counterfeit products. One hundred and ninety-three respondents were included in our study after survey questionnaires had been distributed in Indonesia. The respondents were 19 to 44 years old, living in Jakarta, Tangerang, Bogor, Bekasi, Yogyakarta, Bandung, Medan, Jambi, Batam, Pekanbaru and Samarinda, all of which are larger cities in Indonesia. Data were analyzed using partial least squares. The results of the study showed that the attitude toward counterfeit items was the most important factor in the willingness to purchase counterfeit goods. Novelty seeking, integrity, status consumption, and information susceptibility were also important determinants of people’s attitudes toward counterfeit products. Perceived risk, physical vanity, and achievement vanity were found to have an insignificant relationship with the intention to purchase counterfeit products .  This study also has an impact on marketing strategies. One of them is marketers can offer very prestigious brands to reduce the trade in counterfeit luxury brands

Program Desa Wisata Aman dan Sehat: Pelatihan dan Pembentukan Tim Pertolongan Pertama Bantuan Hidup Dasar dengan Model Selamat bagi Masyarakat desa Pulau Lemukutan

ABSTRAK Pulau Lemukutan yang terletak di Kabupaten Bengkayang Provinsi Kalimantan Barat merupakan salah satu destinasi wisata alam yang sangat bagus dengan luas wilayah mencapai luas 1.453 hektar dan merupakan Kawasan ekowisata. Akan tetapi tidak jarang wisatawan berisiko untuk mengalami kejadian kegawatdaruratan. Tujuan pengabdian kepada masyarakat untuk melatih dan membentuk tim pertolongan pertama bantuan hidup dasar dengan model SELAMAT terhadap pengetahuan dan keterampilan masyarakat. Metode pelaksanaan pengabdian kepada masyarakat Desa Pulau Lemukutan Kecamatan Sungai Raya Kepulauan. Hasil pengabdian kepada masayarakat didapatkan terjadi peningkatan pengetahuan dan keterampilan masyarakat terhadap pertolongan pertama bantuan hidup dasar dengan model SELAMAT. Pengingktan pengetahuan dan keterampilan masyarakat serta terbentuknya tim pertolongan pertama menjadi upaya dalam pertolongan pertama pada kasus kegawatdaruratan di pulau lemukutan. Kata Kunci: Bantuan Hidup Dasar, Model SELAMAT, Pengetahuan, Keterampilan  ABSTRACT Lemukutan Island, located in Bengkayang Regency, West Kalimantan Province, is one of the best natural tourist destinations with an area of 1,453 hectares and is an ecotourism area. However, it is not uncommon for tourists to be at risk of experiencing an emergency. The purpose of community service is to train and form a basic life support first aid team with the SELAMAT model of community knowledge. The method of implementing community service in Lemukutan Island Village, Sungai Raya Islands District. The results of community service showed that there was an increase in public knowledge of basic life support first aid with the SELAMAT model. Improving public knowledge and the formation of a first aid team are efforts in first aid in emergency cases on Lemukutan Island. Keywords: Basic Life Support, SELAMAT model, Knowledg

Perancangan Aplikasi Manajemen Transaksi Terintegrasi Di PT Nearby Digital Indonesia

With the rapid development of technology in today's digital age, can increase profits and expand the reach of their business. After the Internet came, this development happened very quickly. Businessmen can now trade their goods in a new way provided by the Internet, called e-commerce. Mobile apps and websites are one of the most popular forms of information technology and are easily accessible by many people. In this study, data is collected through observation and direct review of the research site to find out the condition at PT Nearby Digital Indonesia. In addition, we use a library study method, which collects data through references from various sources, including articles and journals related to this research. After evaluating the research system, the researchers proposed a sales information system. Better systems will make it easier for employees to manage data and transaction reports. Data Processing Efficiency: PT Nearby Indonesia can process transaction data easily thanks to its planned information system. The process of recording transaction data is done automatically, which saves time and avoids human error. In addition, the easy-to-do merging and calculation of transaction data with this system speeds up the processing process

PANCASILA, GENERASI MUDA, DAN WISATA EDUKASI: PEMBERDAYAAN DAN PEMBENTUKAN IDENTITAS PEMUDA DI CISAAT SUBANG JAWA BARAT

Artikel ini bertujuan untuk memaparkan kegiatan pengabdian kepada masyarakat di Desa Wisata Edukasi, Cisaat, Subang Jawa Barat. Kegiatan tersebut dilatarbelakangi oleh ditetapkannya Desa Wisata Edukasi di Cisaat Subang oleh Universitas Negeri Jakarta. Tim pelaksana sebagai bagian dari sivitas akademika UNJ, mengambil peran dalam memberdayakan masyarakat sesuai ruang lingkup keilmuannya. Tim pelaksana yang terdiri dari ahli Pendidikan Kewarganegaraan, Pancasila, dan Ilmu Pengetahuan Sosial berkolaborasi menyusun program pengabdian yang mengambil tema peneguhan identitas masyarakat berdasarkan Pancasila. Pada program ini, tim pelaksana bekerja sama dengan Kelompok Sadar Wisata (POKDARWIS) Desa Wisata Cisaat untuk melaksanakan kegiatan Penyuluhan, FGD, Penyusunan program kerja, dan Penyajian program kerja. Kegiatan ini menghasil program kerja POKDARWIS dari tiga bidang, yakni Keagamaan, Sosial Kebudayaan dan Kewirausahaan. Selanjutnya, program kerja tersebut diajukan dan POKDARWIS berencana untuk memanfaatkannya sebagai arahan serta acuan dalam rangka membentuk identitas pemuda di Desa Wisata Cisaat yang berkarakter Pancasila dan budaya lokal