Examining the relationship between business intelligence adoption and marketing effectiveness: The mediating role of customer satisfaction

This study investigates the relationship between business intelligence adoption (Business Intelligence (BI), Data Analysis and Reporting (DAR), Business Process Integration (BPI), and Continuous Improvement and Innovation (CII)) and marketing effectiveness in the Jordanian telecom industry. It specifically examines the mediating role of customer satisfaction in this relationship. A survey design method using the cross-sectional survey was utilized during the research process, involving quantification. The data was collected from 285 employees across the Jordanian telecom sector via electronic response forms. As the analysis's method, the partial least squares structural equation modeling (PLS-SEM) was utilized. The results, which showed BI, DAR and CII to have a positive direct effect on marketing effectiveness, whilst BPI displayed a negative direct impact, were compelling. But clear signs of positive influence on CS by the four dimensions of BI (BI, DAR, BPI, and CII) have also been observed, and this result has been proved to be a mediator between them and business effectiveness. The above study is a source of invaluable learning for the managers of telecom companies in Jordan is a tool that managers in the Jordanian telecom industry will greatly benefit from in the sense that it brings out all the importance of integrating BI, DAR, BPI, and CII practices that emphasize high quality customer service. By properly utilizing these assets and up-to-the-market, companies can improve the effectiveness of marketing and the whole organizational efficiency. The study enhances the existing theory of the interrelationships between the adoption of business intelligence, customer satisfaction, and marketing power which can be viewed from both resource-based view (RBV) theory and expectation-based theory (EDT). It affirms an idea that the RBV was rooted in that when organizational assets are valuable, firms have a competitive advantage and better performance. Also, an EDT states that customer satisfaction increases if the expectations of customers are met. Innovation - The essay is innovative and takes an original angle to explore the multifaceted interconnectivity among business intelligence adoption, customer satisfaction, and marketing effectiveness in the framework of the Jordanian telecom industry. It highlights the steps to customer satisfaction problem solutions and the caution comes with process integration efforts, hence, helping to arrive at a full comprehension of the aspirations for organizational performance in the field

Digital transformation and the challenges associated with applying digital technologies in achieving strategic flexibility in public administration: a case study in Jordan

The study aimed to identify the impact of digital transformation and analyze the obstacles and complexities facing the integration of digital technologies into Jordanian Customs and their subsequent impact on achieving strategic flexibility. The study aims to uncover challenges, evaluate their effects, and suggest recommendations to enhance adaptive strategies within Jordanian Customs considering digital transformations. The study included employees in Jordanian General Customs, including customs officials, IT staff, and administrative staff working on digital initiatives. A population of 670 individuals was identified, from whom a purposive sample of (465) directly involved in digital transformation efforts was selected to participate in the study. The study used the descriptive analytical approach to comprehensively investigate the challenges of digital transformation within Jordanian Customs. Surveys, interviews, analysis of regulatory documents formed data collection methods. Quantitative data were subjected to descriptive analysis and regression modeling, while qualitative insights were thematically analyzed to provide a comprehensive understanding of the challenges faced. The analysis revealed the results, the most important of which is that digital transformation has a positive, statistically significant impact in its four dimensions (strategy, organizational culture, transformational leadership, and human resources) in achieving strategic agility in Jordanian Customs, and reveals multi-faceted challenges prevailing within Jordanian Customs, including structural constraints. Infrastructure, resistance to change, cyber security vulnerabilities, and skills gaps among the workforces. The regression analysis highlighted the significant impact of these challenges in hindering the achievement of strategic flexibility within the Customs Department. Based on the results of the study, Jordanian Customs is recommended to take proactive measures to confront the challenges identified. This includes investing in a robust technology infrastructure, implementing targeted training programs to improve employee skills, promoting a culture of innovation, and establishing cross-departmental collaboration to enhance adaptability and strategic flexibility. The study recommended increasing attention to training workers and raising their capabilities to deal with digital transformation positively and improve services

The role of strategic innovation for sustainability of businesses during the covid-19 pandemic

This study aimed to know the role of strategic creativity in the sustainability of business in the Jordanian tourism sector in the shadow of the Corona pandemic, in addition to knowing the impact of its growth and what is the level of strategic creativity in the Jordanian tourism sector. The study population may consist of all employees of tourism companies in Jordan with all their services, and a questionnaire was created in order to achieve the aim of the study. The study used the analytical, descriptive, quantitative approach, whereby a random sample (319) respondents were distributed. After analyzing the study, the results showed that the level of strategic creativity in the Jordanian tourism sector is high, and that strategic innovation has an impact on the sustainability of businesses in that sector. The study recommended the necessity of supporting the Research and Development Department as a strategy for tourism companies to get out of the Corona pandemic.</jats:p

Strategic agility and its impact on competitive capabilities in healthcare industry

This paper identifies the degree of strategic agility and its relationship with the competitive advantage in the private hospitals in Jordan. To achieve this goal, a special questionnaire was developed for a sample of managers in hospitals. The study distributed 208 questionnaires to 27 hospitals, and managed to collect 95% of them, properly. The target group was mainly hospital directors, deputy directors, district directors and department heads. The researcher presented a set of recommendations that could be considered necessary to achieve a level of competitive advantage in all fields of hospital work. In the light of the problem of research and its questions and the review of relevant studies, the current research sought to test the validity of the hypotheses of the study. The results of the statistical analysis revealed that there is a statistically significant relationship between the extent of the Agility exercise and the competitive advantage of private hospitals in Jordan (α=0.05). The results also showed that there was a statistically significant relationship between the strategic sensitivity and competitive advantage of the private hospitals in Jordan (α = 0.05). However, the results of the hypothesis did not differ from the second sub-hypothesis, where there was a statistically significant relationship between the substantial and competitive advantages of private hospitals in Jordan (α = 0.05). Finally, the statistical analysis found that there is a statistically significant relationship between technology and competitive advantage in private hospitals in Jordan (α = 0.05).</jats:p

The effect of implementing artificial intelligence on job performance in commercial banks of Jordan

This study aimed to clarify the effect of artificial intelligence with its variables (ES, NN, GA, and IA) on job performance. The banking sector in Jordan is used as a study community and targeted managers at all levels, and in order to achieve the objectives of the study, a questionnaire is developed for the purpose of collecting data from the random sample. The sample consisted of (319) managers. Also, the study used the descriptive approach and the data are analyzed on SPSS. The results showed that there is a statistically significant effect of artificial intelligence that affects job performance through (GA, and IA) only. In addition, the results showed that gender, academic qualification and years of experience have a statistically significant effect on job performance in commercial banks in Jordan. The study recommends preparing future research for the same variables and the study community, but for another country, in order to generalize the results.</jats:p

Zarządzanie przepływami pieniężnymi między dłużnikiem a wierzycielem w procesie upadłościowym przedsiębiorstwa

The purpose of this study is to determine the direction and alternatives for effective flow management between the debtor and the creditor in the enterprise bankruptcy process. The study is based on data received from Russian and the UAE's oil refining companies. The methodology of this study was based on a scenario approach, in particular, the formation of five alternative flow management options in the process of bankruptcy of companies. The basis for developing scenarios was to determine the efficiency of flow management of companies within five years before the bankruptcy. This allowed determining the most advantageous option for both the debtor and the creditor. The scenario of companies' liquidation was recognized as the worst of the possible options for both enterprises. The reorganization scenario, which proposed to sell companies as integral property complexes, involved a rather long period of debt repayment for creditors. The reorganization scenario with the full exchange of shares for debts was identified as beneficial for the creditor; however, company owners could lose their right to participate in the profit distribution. The last proposed scenario with a partial exchange of shares for debts was considered the most profitable both for creditors and owners of reviewed companies since it assumed the highest possible annual income, as well as the highest level of cash flows.Celem pracy było określenie kierunków i alternatyw dla efektywnego zarządzania przepływem pomiędzy dłużnikiem a wierzycielem w procesie upadłości przedsiębiorstwa. Badanie zostało oparte na danych otrzymanych od rafinerii ropy naftowej w Rosji i Zjednoczonych Emiratach Arabskich. Metodologia badania została oparta na podejściu scenariuszowym, w szczególności na ukształtowaniu pięciu alternatywnych opcji zarządzania przepływem w procesie upadłości przedsiębiorstw. Podstawą do opracowania scenariuszy było określenie efektywności zarządzania przepływem firm w okresie pięciu lat poprzedzających upadłość. Pozwoliło to na ustalenie najkorzystniejszej opcji zarówno dla dłużnika, jak i wierzyciela. Scenariusz likwidacji spółek uznano za najgorszy z możliwych dla obu przedsiębiorstw. Scenariusz reorganizacji, który zakładał sprzedaż przedsiębiorstw jako integralnych kompleksów majątkowych, zakładał dość długi okres spłaty zadłużenia wierzycieli. Scenariusz reorganizacji zakładający pełną zamianę udziałów na długi został uznany za korzystny dla wierzyciela; jednak właściciele firm mogą utracić prawo do udziału w podziale zysków. Ostatni zaproponowany scenariusz z częściową zamianą udziałów na wierzytelności został uznany za najbardziej opłacalny zarówno dla wierzycieli, jak i właścicieli analizowanych spółek, gdyż zakładał najwyższe możliwe dochody roczne oraz najwyższy poziom przepływów pieniężnych

Job Burnout Impact on Subordinate Satisfaction: A Comparative Study Between Higher Education Institutions In Jordan

This study investigates the impact of job burnout on work satisfaction in Jordanian universities. Try to find a solution to in this study; a descriptive analytic method was employed to compare academic offerings at public and private institutions. A sample of 300 administrative staff members from Jordanian institutions, both public and private, was given questionnaires as the main data collection tool. The study found that the administrative staff at the university department had higher-than-average levels of occupational burnout. Poor personal achievement, physical and emotional exhaustion, negative perceptions of romantic relationships, and low personal performance were shown to be the most persistent aspects of professional burnout. The prevalence of occupational burnout was found to be higher in public universities there are no observable differences between personnel at both private and public companies with respect to of incidences of job burnout. In comparison to private institutions, employee satisfaction was lower at public universities. This study showed that in public colleges, there is no relationship between work morality and employee pleasure. However, the only aspect that affects employee satisfaction at private institutions is her poor personal performance. &nbsp