1 research outputs found
Services Advertising: An Overview and Summary of Research, 1980–1995
- Author
- Abcrnethy Avery M.
- Abcrnethy Avery M.
- Berry Leonard L.
- Bowen John
- Bullard Jerri Hayes
- Burton Gene E.
- Bush Alan J.
- Bush Alan J.
- Bush Alan J.
- Carolyn Tripp
- Clow Kenneth
- Cobb-Walgren Cathy J.
- Crane F. G.
- Crocker Kenneth E.
- Cutler Bob D.
- Darden Donna K.
- Darling John R.
- Day Ellen
- Dyer Robert F.
- Firestone Sidney H.
- Fisk Raymond P.
- Folland Sherman
- George William R.
- Gould Stephen J.
- Hefzallah Ibraim M.
- Hill Donna J.
- Hite Robert E.
- Hite Robert E.
- Hite Robert E.
- Hite Robert E.
- Hite Robert E.
- Hite Robert E.
- Humphreys Marie Adele
- Hunt Shelby D.
- Kaldenberg Dennis O.
- Kassarjian Harold H.
- Kenny James T.
- Kolbe Richard H.
- Kviz Frederick J.
- LaBarbera Pricilla A.
- Lang Larry R.
- Legg Donna
- Lovelock Christopher H.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Marks Ronald B.
- McDaniel Stephen W.
- Moncrief William C.
- Murray Keith B.
- Nelson T. D.
- Oliver Debra D.
- Patterson Larry T.
- Reicken Glen
- Resnik Alan
- Rizzo John A.
- Sanchez Peter M.
- Scott Richard A.
- Segal Richard
- Shapiro Irwin A.
- Shapiro Irwin A.
- Smith Robert E.
- Snizek William E.
- Stafford David C.
- Stafford Marla Royne
- Swerdlow Robert A.
- Tauber Edward
- Traynor Kenneth
- Upah Gregory D.
- Vanier Dinoo
- Weeks William A.
- Young Robert F.
- Zaltman Gerald
- Zeithaml Valarie A.
- Zeithaml Valarie A.
- Zinkhan George M.
- Zinkhan George M.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
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