Investigating the effects of green marketing on development of brand fascination

This paper investigates the effects of different green marketing on brand fascination for a south Korean electronic producer, Samsung. The proposed study designs two questionnaires, one for measuring the effects of green marketing and the other for brand fascination in Likert scale. Cronbach alphas for green marketing and brand fascination are calculated as 0.72 and 0.79, respectively. The study has been implemented among 385 regular customers of Samsung’s electronic devices. Using Spearman correlation ratio as well as stepwise regression analysis, the study has concluded that two components of green marketing including green product and green promotion influence positively on brand fascination, positively

Investigating the effects of different levels of CRM investment on development of brand equity

This paper investigates the effects of different marketing strategies including basic marketing, reactive marketing, accountable marketing, proactive marketing and partnership marketing on brand equity. The proposed study uses two questionnaires, one for measuring the effects of different marketing strategies and the other for brand equity in Likert scale. Cronbach alphas for brand equity and marketing strategies are calculated as 0.71 and 0.86, respectively. The study has been implemented among 385 regular customers of a Picnic Gas distributer in city of Karaj, Iran. Using Spearman correlation ratio as well as stepwise regression analysis, the study has detected that there were positive and meaningful relationship between marketing strategies and brand equity

Does length-weight equation fit clupeid fishes? An evaluation of LWRs for six clupeids from Iran (Teleostei: Clupeiformes)

This study investigates length–weight relationships of six clupeid species (Alosa braschnikowi, Alosa caspia, Dussumieria acuta, Nematalosa nasus, Sardinella albella and Tenualosa ilisha) captured from three main water bodies of Iran (Persian Gulf, Oman Sea and Caspian Sea), to evaluate if the LWR parameters fit for these fishes having specific morphological characteristics. Based on the obtained results, i) the b value was influenced by recorded length (TL, SL, FL) and body shape, ii) it was within the expected range of 2.27–3.48, iii) length–weight relationships were highly correlated and significant (r2>0.82-0.98, P<0.001), and hence length-weight equations fit well with six clupeid species in the Iranian water bodies. The results presented here, would be useful for fishery biologists and fisheries stake-holders in the study area

Essential oil variability in Iranian populations of Heracleum persicum Desf. ex Fischer: a rich source of hexyl butyrate and octyl acetate

Heracleum persicum Desf. ex Fischer seeds are a rich source of essential oils (EOs) with high antimicrobial and antioxidant effects. In order to determine the phytochemical variability in various Iranian H. persicum populations, seed samples were collected from 10 different climatic locations. The current study indicated that hexyl butyrate (20.9–44.7%), octyl acetate (11.2–20.3%), hexyl-2-methylbutyrate (4.81–8.64%), and octyl 2-methyl butyrate (3.41–8.91%) were the major components of the EOs. The maximum (44.7%) and the minimum (20.9%) content of hexyl butyrate were obtained from Kaleibar and Sari populations, respectively. Moreover, the octyl acetate content ranged from 2% (in Mahdasht) to 20.3% in Torghabeh population. The CA and PCA analysis divided the 10 Iranian H. persicum populations into three major groups. Populations from Khanghah, Kaleibar, Shebeilo, Showt, Mahdasht, and Amin Abbad showed a distinct separation in comparison with the other populations, having high contents of hexyl butyrate (39.8%) and low contents of octyl acetate (13.5%) (Chemotype II). According to correlation analysis, the highest correlation coefficient was among habitat elevation and hexyl butyrate content. In addition, the mean annual precipitation was negatively correlated with the content of hexyl butyrate. Although octyl acetate content showed high correlation with soil EC and mean annual temperature, it was not statistically significant. In general, in order to have plants with a high content of hexyl butyrate, it is recommended to harvest these plants from regions with high altitude and low rainfall such as Kaleibar

Structure of structures in Naser Khosrow’s poem (focusing on dominant)

Abstract Structure of structures in Naser Khosrow poem based on rationality dominant. All large and small poem structures are systematically about structure of structures or enhance it through interaction with each other, and functioning proof of claim of the poet around the certainty instead of speculation and suspicious. Thought structure of the Naser kosrow’s poem (in politics and religious, etc.) based on contrast with Abbasid and Seljuk government. He was not only considering “wisdom” as judgment criterion to argue and dominant on oppositions, but also raising and proving his Ismaili beliefs based on rational approach. “Adherence to religion (especially Ismaili sect) revolving around individual to escape from the world” is the contents of the Naser kosrow poem and its related pictorial clusters composed of focal pictures of his poem. His artistic poetics based on imitation of the world and its rules in poem is stable and rational. Ultra- high frequency in” wisdom” meaning, balanced usage of imagery and debates are the components of the rationality dominant in structure of structures in Iran and they are causing the superiority of virtual pole to the metaphorical pole of the clear, single meaning, and explicit language of his poem. In this qualitative and part quantitative study, this study is exploratory in terms of purpose and conducted through investigating the views of structuralist and formalist approaches

Medical image registration using unsupervised deep neural network: A scoping literature review

In medicine, image registration is vital in image-guided interventions and other clinical applications. However, it is a difficult subject to be addressed which by the advent of machine learning, there have been considerable progress in algorithmic performance has recently been achieved for medical image registration in this area. The implementation of deep neural networks provides an opportunity for some medical applications such as conducting image registration in less time with high accuracy, playing a key role in countering tumors during the operation. The current study presents a comprehensive scoping review on the state-of-the-art literature of medical image registration studies based on unsupervised deep neural networks is conducted, encompassing all the related studies published in this field to this date. Here, we have tried to summarize the latest developments and applications of unsupervised deep learning-based registration methods in the medical field. Fundamental and main concepts, techniques, statistical analysis from different viewpoints, novelties, and future directions are elaborately discussed and conveyed in the current comprehensive scoping review. Besides, this review hopes to help those active readers, who are riveted by this field, achieve deep insight into this exciting field

The Prevalence of Pain and the Role of Analgesic Drugs in Pain Management in Patients with Trauma in Emergency Department

Background: Pain could potentially affect all aspects of patient admission course and outcome in emergency&nbsp;department (ED) when left undertreated. The alleviation of acute pain remains simply affordable but is usually,&nbsp;and sometimes purposefully, left untreated in patients with trauma. This study challenged the conventional&nbsp;emergency department policies in reducing the intensity of acute pain considering the pharmacological treatments.Methods: In this case-control study, the prevalence and intensity of pain in 200 patients were evaluated on&nbsp;admission (T1) and 24 hours later (T2) based on the valid, standardized 10-point numeric rating scale (NRS 0-10) for pain intensity. A group of patients received analgesic drugs and others did not. Changes in pain&nbsp;patterns regarding different aspects of trauma injuries in these two groups were compared.Results: The pain prevalence was high both on admission and 24 hours later. 51.5% of the study population&nbsp;received analgesics and 77.6% of them reported a decrease in the intensity of their pain. Only half of the&nbsp;patients, who did not receive any medication, reported a decrease in their pain intensity after 24 hours. The&nbsp;most beneficial policy to manage the acute pain was a combination therapy of the injury treatment and a&nbsp;supplementary pharmacological intervention.Conclusions: Pharmacological management of pain in patients with trauma is shown to be significantly&nbsp;beneficial for patients as it eases getting along with the pain, and still seems not to affect the diagnostic aspects&nbsp;of the trauma. Pain management protocols or algorithms could potentially minimize the barriers in current pain&nbsp;management of patients with trauma

Compare the Effect of Different Mental and Physical Training Methods on the Motor Function of Girls and Boys

Introduction: The purpose of this study was to compare the effect of different mental and physical training methods on the motor function of girls and boys.Methods: This study was quasi-experimental research. The statistical sample consisted of 80 male and female students of Boshruyeh City in equal numbers and with a mean age of 14±0.9 years old who were randomly assigned into four groups of 20 participants (Physical Training, Traditional Imagery, PETTLEP, and Control groups). The participants took part in the pre-test and then practiced for six weeks. After training, they participated in the acquisition test To analyze the data, one-way analysis of variance, two-way repeated measures analysis of variance, and LSD post hoc tests were used. A significance level of 0.05 was considered.Results: The results showed that there is a significant difference in motor function between boys and girls based on the different training methods. The motor function of both genders has improved significantly in the Physical Training and PETTLEP groups. Also, the level of motor function of girls and boys was significantly better in the PETTLEP group than in other groups. In addition, Boys in PETTLEP have better motor function than girls.Conclusion: The findings of the study highlight the importance and necessity of paying attention to the methods of physical training and PETTLEP in improving the motor function of students according to their gender. An increase in the motor function of students can be expected especially for boys, by adding the PETTLEP in their training plan

Artificial Intelligence in Malignancy: A Comprehensive Review with Emphasis on Breast and Thyroid Cancers

This comprehensive review examines the expansive role of artificial intelligence (AI) in oncology, with a particular focus on breast and thyroid cancers. It delves into AI’s mechanisms, notably machine learning (ML) and deep learning (DL), which are instrumental in deciphering complex patterns across vast datasets, thereby augmenting diagnostic accuracy. ML facilitates AI’s ability to learn from data, while DL, a specialized branch of ML, employs neural networks for identifying subtle characteristics, offering profound insights into cancer research. This review synthesizes insights from various sources, including academic texts and pertinent articles, to provide a detailed overview of AI’s current applications, challenges, and breakthroughs in cancer care. It highlights the transformative impact of AI technologies on the diagnosis and treatment of cancer, offering a comprehensive analysis of how these innovations are revolutionizing oncological care across diagnostic and therapeutic domains