SMEs BUSINESS GROWTH MODEL AND THE MEDIATING ROLE OF MARKET ORIENTATION

SMEs business growth is a central point for their success.Literature suggests different factors which inculcate smallerenterprises to grow but a tripod of three factors: reward system,decentralization of organization and owners’ attitude with amediating effect of market orientation have not been addressed.This study addresses the internal factors that contribute to the growthof SMEs with a mediating effect of market orientation. Data iscollected using survey method from Pakistani SMEs. The study arguesthat a significant potential lies in smaller enterprises to grow byadopting stated factors if firms are market oriente