Intention to shop online amongst MBA students: Applicability of the theory of reasoned action (TRA)

Internet has changed the way business is conducted and one of the emerging uses of the Internet is for shopping.With an increasing affluent community the potential of Internet shopping cannot be ignored.The purpose of this paper is to test the applicability of the TRA (Fishbein & Ajzen, 1975; Ajzen & Fishbein, 1980) in predicting the intention to shop online among a group of Masters of Business Administration students of a public institution of higher learning.A structured questionnaire was used to elicit information from MBA students using a convenience sampling techniques.A total of 102 responses were received.The findings indicate that the TRA is a valid model in the prediction on the intention to shop online.Attitude (β = 0.575, p< 0.01) and subjective norm (β = 0.213, p< 0.01) were found to be positively related to intention with attitude being the more influential predictor. Subjective norm also positively influences (β = 0.374, p< 0.01) the attitude to shop online

Validity of the technology acceptance model (TAM) : A sensemaking perspective

This study investigates whether sensemaking activities influence technology acceptance and if the strength of relationship between TAM’s constructs changes over a period of time. This study was a panel-based longitudinal study, whereby data was collected in three stages within a single semester. The setting of the study was at the School of Management, USM. The major findings of the study showed that sensemaking does influence the TAM if activities are undertaken at high and low levels and also sensemaking influences individual constructs of TAM rather than the whole model. This study failed to prove that there is a significant change in the strength of relationship between TAM constructs over a period of time under sensemaking influence, which is that sensemaking activities were found not to exhibit any moderation effect on the TAM constructs. Sensemaking acts as an external variable which influences TAM rather than moderate the strength of the relationship between TAM constructs. This could be because the technology in question was mandatory to be used by the subjects rather than voluntary. Implications for managers are discussed

Validity Of Tam Over A Period Of Time: A Sensemaking Perspective

Technology adoption is being talked of more frequently now as compared to ten­ fifteen years back. It is because today the major thrust of organization's competitiveness is in their ability to employ new technology in their day-to-day tasks. This study was carried out to investigate if sensemaking activities influence technology acc ptance model (TAM) and if the strength of relationship between TAM's constructs changes over a period of time. This study was a panel-based longitudinal study, whereby data were collected in three stages in one semester

Validity of the Technology Acceptance Model (TAM): A Sense making Perspective

This study investigates whether sense making activities influence technology acceptance and if the strength of relationship between TAM’s constructs changes over a period of time. This study was a panel-based longitudinal study, whereby data was collected in three stages within a single semester. The setting of the study was at the School of Management, USM. The major findings of the study showed that sense making does influence the TAM if activities are undertaken at high and low levels and also sense making influences individual constructs of TAM rather than the whole model. This study failed to prove that there is a significant change in the strength of relationship between TAM constructs over a period of time under sense making influence, which is that sense making activities were found not to exhibit any moderation effect on the TAM constructs. Sense making acts as an external variable which influences TAM rather than moderate the strength of the relationship between TAM constructs. This could be because the technology in question was mandatory to be used by the subjects rather than voluntary. Implications for managers are discussed.

PC Usage Among Students In A Private Institution Of Higher Learning: The Moderating Role Of Prior Experience

(ICT) negara, kajian ini percaya tentang perlunya Malaysia memberi tumpuan kepada penerimaan terhadap komputer peribadi (PC) di institusi pengajian tinggi swasta (IPTS), terutama apabila trend terkini dan masa depan jelas menunjukkan pertambahan kemasukan bilangan pelajar ke institusi berkenaan. Kajian ini meninjau tentang penggunaan PC di kalangan pelajar-pelajar IPTS yang bekerjasama dengan sebuah institusi pengajian tinggi awam (IPTA) di bawah skim francais. Soal selidik berstruktur telah digunakan untuk mengutip data daripada pelajar-pelajar yang terlibat secara langsung dalam skim pengajian ini. Dapatan kajian menunjukkan bahawa tanggapan tentang mudah atau sukar menggunakan PC (PEU) mempengaruhi tanggapan terhadap kebergunaan PC (PU), dan secara lebih signifikan apabila pelajar terlibat dalam tugastugas asas; tetapi kesan sebaliknya berlaku bagi tugas-tugas yang lebih sukar. Tambahan pula, PU menjadi pengantara sepenuhnya bagi kesan PEU ke atas penggunaan PC bagi tugas-tugas asas sahaja. Didapati juga pengalaman lepas pelajar menjadi pengantara hubung kait antara PEU – penggunaan PC hanya bagi tugas-tugas mudah sahaja. Oleh itu, kajian lanjutan dan implikasi pengurusan bagi pembuat dasar ICT negara dibincangka