ABOUT ICESDE 2020

The Graduate School of Business at Assumption University is hosting a Virtual InternationalConference on Entrepreneurship and Sustainability in the Digital Era (ICESDE) on October30, 2020. As an interdisciplinary forum, the conference will bring together scholars, practitioners, andgraduate students from the region and beyond to discuss their research findings on howenvironmental-friendly and socially-inclusive growth and success can be sustained in the digitalera, in Thailand in particular as it recently embarked on Industry 4.0. Keynote and feature speakers will provide a variety of perspectives on the conference themes. Amid the use of electronics and information technology in the digital community, people are living in the exponential pace, disrupted almost every industry in every country and the breadth and depth of the digital economy transformed the entire business systems, ranging from production, management to governance. Billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited, multiplied by emerging technology breakthrough in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, materials science, energy storage, and quantum computing. ObjectivesThe sustainable entrepreneurship or social entrepreneurship is the business to solve problems related to social and environmental sustainability with good causes to turn the world problems into business opportunities by sustainable innovation. Challenges and OpportunitiesMost large corporations or organizations gain from the digital economy to have direct and fast access to their customers or clients to raise their global revenues, reduce cost of business operations, and improve the quality of life for populations around the world. The challenges are that the Small and Medium – sized Enterprises (SMEs), or newly established and fast growing business (Start – up) must be digitalized transformed to quickly meet a market place need, improve the communication channels to their customers or clients, and offer innovative products, processes or services. They also need to create their sustainable digital transformation to serve any new customers’ need, significantly disrupted existing industry value chains with agility, novelty, mobile digital platform, digital marketing research and development, quality and delivery speed of products/processes/services, and competitive price. The opportunities of SMEs or start-ups are that the customers or clients access to affordable products, processes and services in the digital planet. The possible opportunities are to create the niche market, a small market segment, to satisfy specific market needs, affordable price range, high quality products/processes/services, and demographics. For example, Grab tax mobile application, online flight booking, product/process/service test before actual purchase via online store website, etc. CALL FOR PAPERSThe ICESDE organizing committee invites presenters and participants to submit their papers and attend the conference, which will enable them to earn academic credentials, exchange views with personalities from a broad range of disciplines, share common interests in current issues, and help to build the breadth and depth of knowledge necessary for creating a sustainable environment. Research Papers accepted for presentations will be published on the ICESDE Proceedingsand some papers may be published in the following Assumption University Journals: AUGSBe-Journal and AU ODI Journal and AU YIE e-Journal all of which are listed in the Thai-Journal Citation Index Centre. Submission PaperPlease follow the following steps:Submissions-Online submissions athttp://www.assumptionjournal.au.edu/index.php/ICESDE RECCOMMENDED TOPICSThe following is by no means an exhaustive list of the topics of interest for submission. It is just to give an idea of the various issues that could possibly be discussed by participants. We welcome contributions on ANY topics that authors feel can contribute to the advancement of knowledge in the areas covered by the conference’s main themes.- Business Management- Social Sciences- Health Care Management- Hospitality and Tourism Management- Organization Development- Innovative, Creative and Technology Management IMPORTANT DATES1 Sep. – Oct. 15, 2020 Call for papersEditorial initial decision within 3-5 working days after submission.1 Sep. - 25 Oct. 2020 Registration and payment to proceed to peer review1 Sep. – Oct. 15, 2020 Peer review final decision and feedback15 - 25 October 2020 Deadline for submission for qualified paper for presentation30 October 2020 Conference and Presentations REGISTRATION FEE / PAPERPaper Presenters 2,000 THB for Thai participation70 USD for International participantsNon-presenting Attendance 500 THB/ 20 USDCONFERENCE AGENDAAU Virtual International Conference 2020 “Entrepreneurship and Sustainability in the DigitalEra” Assumption University of ThailandOctober 30, 202009:00-9:30 Registration09:30-10:00 Welcoming Speechby Asst. Prof. Dr. Kitti PhothikittiDean, Graduate StudiesDean, Graduate School of Business10:00-11:45 Keynote “Crisis: Danger & Opportunities”by Douglas AbramsFounder and CEO of Expara and Expara IDM Ventures, Singapore’sLeading Incubator Fund13:00-17:00 Virtual Presentation of Research Article