1 research outputs found
Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth
- Author
- A Bryman
- A Chattopadhyay
- A Fedorikhin
- A Subramaniam
- AA Wright
- AM Weiss
- Amin Ansary
- AR Ismail
- AT Jaiprakash
- B Loken
- B Yasin
- B Yoo
- BB Gardner
- BC Lim
- BK Brockman
- C Fornell
- C Hung
- C Park
- C Tong
- CJ Cobb-Walgren
- CW Park
- D Godes
- D Godes
- D Kamdar
- D Lam
- D Louis
- D Roy
- D Seno
- DA Aaker
- DA Aaker
- DA Collier
- DA Pitta
- DT Allsop
- E Keller
- EK Macdonald
- F Esch
- G Christodoulides
- G Fullerton
- G Smith
- GJ Stigler
- GS Martin
- H Chahal
- H Emari
- H He
- H Kim
- H Krishnan
- H Oh
- H Zhang
- HB Thorelli
- HS Kim
- I Anwar Mir
- I Buil
- I Buil
- I Goyette
- I Im
- IR Misner
- J Alba
- J Arndt
- J Brown
- J Jacoby
- J Padilla
- J Sasmita
- J Shabbir
- J Vieceli
- J Voester
- JA Chevalier
- JB Faircloth
- JB Wilcox
- JB Xu
- JC Nunnally
- JF Engel
- JF Hair
- JJ Brown
- JK Eastman
- JN Sheth
- JR Bettman
- JR Priester
- JT Plummer
- JW Alba
- K Djakeli
- K-P Chiang
- KH Kim
- KL Ailawadi
- KL Keller
- KL Keller
- L Hamzaoui-Essoussi
- L Malär
- L Xia
- LK Molinari
- LL Berry
- LR Klein
- LT Bei
- LT Charumbira
- M Fatema
- M Kukar-Kinney
- M Laroche
- M Morrin
- M Mourad
- M Thomson
- M Thomson
- M Trusov
- MF King
- MH Hsieh
- MJ Kay
- MJ Lovett
- MR Jalilvand
- MS Gill
- N Spears
- N Srikatanyoo
- Nik M. Hazrul Nik Hashim
- NM Yasin
- P Huang
- P Nedungadi
- P Nelson
- PA Dabholkar
- PA Frazier
- PC Verhoef
- PF Bone
- PF Ng
- PM Bentler
- PM Herr
- R Bailey
- R Huang
- R Kayaman
- R Kreuzbauer
- R Sellers-Rubio
- R Vázquez-Casielles
- RC MacCallum
- RK Srivastava
- RM Baron
- RP Kakati
- S Bambauer-Sachse
- S Belaid
- S Liao
- S Senecal
- SJ Hoch
- SM Broniarczyk
- SS Alam
- SS Porter
- T Ambler
- TK Srull
- TR Graeff
- US Akbar
- V Kumaravel
- V Lane
- VA Zeithaml
- VV Cordell
- W Baker
- W Duana
- W Lassar
- Y Wang
- Y-K Liao
- YH Fang
- YS Chen
- YT Huang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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