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1 research outputs found
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases
Author
A Kronlund
A Mantonakis
+35Â more
A Paivio
A Paivio
A Paivio
A Paivio
A Tversky
AD Baddeley
AD Baddeley
AIM – European Brands Association
AJ Hede
AM Collins
AM Treisman
Andrzej Falkowski
B Loken
B Loken
CJ Penney
DA Gallo
DE Broadbent
ER Foxman
G Balabanis
G Walsh
G Walsh
GV Johar
HL Roediger III
HL Roediger III
J Deese
J-N Kapferer
JL Zaichowsky
Joanna Ulatowska
Justyna Olszewska
L Israel
P Johnson
P Nedungadi
RE Smith
S Sudol
SM Sherman
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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