Hospitality cobranding : an experimental investigation of enhancement and erosion in consumer-based brand equity

Title on author’s file: Hospitality Co-branding: Enhancement or Erosion in CBBE?202401 bckwAccepted ManuscriptOthersThe Hong Kong Polytechnic UniversityPublishedGreen (AAM

Understanding key motivations for using a hotel gamified application.

While hospitality has been one of the industries that have been keen to adopt and use various technologies, the proliferation of gamification application is still to materialise. It is therefore very interesting to investigate the potential benefits of gamified applications for both demand and supply in the area of the hospitality industry by identifying the motives of individuals’ when they use a hotel-gamified application. Since fun has become the requirement to ensure continuous demands for many products or services, companies and organizations feel the need to involve fun in their offerings to secure continuity in consumption and use. Hence, this study aims to understand the meaning of fun for individuals when they will use a hotel-gamified application. Visual material was prepared so the interviewees would have an idea of how a hotel-gamified application would look if it were in existence today based on the current definitions of gamification.N/

Automated Hyperlink Text Analysis of City Websites: Projected Image Representation on the Web

The final publication is available at Springer via http://dx.doi.org/10.1007/978-3-319-28231-2_5The objective of this study is to identify the image representations of 75 European cities on the Web. As an effective image positioning strategy will result in successful differentiation from competitors, it is crucial for tourism destinations to regularly examine their image. This study focuses on the supply-side of destination image formation and is therefore concerned with analysing the projected destination image. Hyperlink text of DMO websites was collected automatically by a crawler. The text was then edited and filtered. Latent semantic dimensions were generated by applying PCA. A hierarchical cluster approach revealed different groups of hyperlink terms. Finally, the co-occurrence of terms and cities was displayed in a joint-map indicating which groups of hyperlink terms are over- or underrepresented for each of the cities. This information permits conclusions regarding the projected image of the cities