DOLCE & GABBANA UNSUCCESSFUL PR-CAMPAIGNS ACCORDING TO THE MARKETING-MIX CONCEPTION

This article overviews the history and principles and elements of the marketing-mix conception and lends insight into the importance of interaction of all the elements introduced. Along with the article enlightens unsuccessful PR campaigns of Dolce & Gabbana company according to the 4Ps. The aim of the article is to reveal mistakes the company made while choosing marketing tools for promotion. In the conclusion there is the summary of how to do well while promoting the business

Numerical simulation and stability analysis of solutocapillary effect in ultrathin films

Polar fluids, like water or polydimethylsiloxane, are widely used in technical and medical applications. Capillary effects arising from surface tension gradients can be significant in thin liquid films. The present paper is dedicated to investigation of capillary flow due to a surfactant added to a polar liquid under conditions when intermolecular forces and disjoining pressure play an important role. Evolution equations are formulated for a film profile and the surfactant concentration. Stability analysis shows that the Marangoni effect destabilizes the film, and oscillatory modes appear at slow evaporation rates. We find that the film has four stability modes of at slow evaporation: monotonic stable, monotonic unstable, oscillatory stable, and oscillatory unstable, depending on the wave number of disturbances

Experiense with remineraling means in patients undergoing orthodontic treatment

In patients undergoing orthodontic treatment using bracket-technology a high risk of caries development. The algorithm of preventive interventions for the prevention of hair demineralization of enamel of the teet

Observation of thermal microwave photons with a Josephson junction detector

International audienceWhen measuring electromagnetic radiation of frequency $f$, the most sensitive detector is the one that counts the single quanta of energy $h f$. Single photon detectors (SPDs) were demonstrated from $\gamma$-rays to infrared wavelengths, and extending this range down to the microwaves is the focus of intense research. The energy of $10\,\mathrm{GHz}$ microwave photon, about $40\,\mathrm{\mu eV}$ or $7\, \mathrm{yJ},$ is enough to force a superconducting Josephson junction into its resistive state, making it suitable to be used as a sensor. In this work, we use an underdamped Josephson junction to detect single thermal photons stochastically emitted by a microwave copper cavity at millikelvin temperatures. After characterizing the source and detector, we vary the temperature of the resonant cavity and measure the increased photon rate. The device shows an efficiency up to 40% and a dark count rate of $0.1\,\mathrm{Hz}$ in a bandwidth of several gigahertz. To confirm the thermal nature of the emitted photons we verify their super-Poissonian statistics, which is also a signature of quantum chaos. We discuss detector application in the scope of Dark Matter Axion searches, and note its importance for quantum information, metrology and fundamental physics

Risk factors in the backbone public health protection complex

© by University of Guilan, Printed in I.R. Iran. The current stage of Russian society development in the conditions of recent socio-economic formation is characterized by a surge of interest and the number of scientific studies devoted to the assessment of environmental factors and the construction of eco-dependent pathology. A region of the Russian Federation with a developed industry was taken as the study area. In particular, indicators of environmental pollution factors, as well as indicators of population morbidity, were studied. The studies were carried out over time for 2013-2018. To assess the risk, the multimedia exposure risk calculating method was used. The hazard index was also evaluated; it characterizes the disturbances of a particular body system. Analysis of the data on the qualitative and quantitative composition of the water basin of the given territory allowed us to conclude that the level of indicators of iron, fluoride, and nitrite compounds, dry residue and water pH practically did not change over time. The concentration of nitrates, total hardness, ammonium salts, BOD5, sulphate’s, and chlorides increased significantly, while dissolved oxygen decreased. Data on the prevalence and primary morbidity among the population indicate that the prevalence and primary incidence rates in the study area are characterized by uneven indicators, which made it possible to rank and establish statistically significant differences in the studied indicators. Data analysis using the methods of parametric and nonparametric statistics made it possible to confirm that the levels of chlorine derivatives, dissolved oxygen, and total hardness significantly affect the formation of the incidence rate of the population in the studied region. The calculated values of carcinogenic risks with the cutaneous intake of cadmium are 2.0 ×10-8. The values of carcinogenic risks for oral intake of cadmium are 0.3 ×10-6. It was found that the Deminimis level in the total carcinogenic risk level is 0.6% for the study area

Population health indicators under conditions of environmental risk intermitting

© by University of Guilan, Printed in I.R. Iran. The modern stage of development of our society is characterized by close attention to the problems of demography. The relevance of information on the population and the thoroughness of its analysis has increased to develop an effective demographic policy. Analysis of the demographic situation in the constituent entities of Russia is necessary for making decisions in the economic and social spheres, for planning and forecasting the development of our society. These indicators are directly related to the growth rate of labour resources. Comparison of the birth rate among the urban and rural population of the constituent entity of the Russian Federation showed the following results. In 1991-2002, the birth rate of the rural population exceeded the birth rate of the urban population by an average of 1.8 per 1000 people. However, since 2003 the situation has changed to the opposite, with an increasing trend for both urban and rural populations. At the same time, over the past 5 years, the birth rate of the urban and rural population has begun to decline, amounting to 13.5 and 8.8 per 1000 people in 2017, respectively (P < 0.05). Having analyzed the relevant data in a timely manner, it is possible to influence the situation in the required direction using social, economic and political tools to influence the demographic situation in the subject of the Russian Federation