Impact of Advertising on Organizational Sales Turnover: Nigerian Breweries Plc Experience

Advertising is the blood of any organization; its activities cannot be underestimated for company who wishes to remain in a global competitive environment. This research paper examined the impact of advertising on sales turnover with special reference to Nigerian Breweries Plc. Data were collected through structured questionnaire and six years annual reports and accounts of Nigerian Breweries. Sample size for the study was ninety participants and data were analyzed through Pearson Product Moment Correlation coefficient with the aid of statistical package for social science (SPSS) version 16. Result showed that that is strong positive significant relationship between advertising and sales turnover and it was discovered that importance of advertising cannot be underestimated in achieving organization stated objectives especially in this global business competitive environment. Subsequently, recommendations were made to the management to improve advertising budget every year and also to engage in electronic advertising so as to have access to global market. Key words: Advertising, sales, communication and Nigerian Breweries Pl

British Standard and Euro Code: Model of Singly Reinforced Rectangular Concrete Under Actions

Upgrading are desired Changes on any standard in operation. Meanwhile context understanding are required to achieve positive impact on the subject system. In same vein, codes of practice are always revised and that users should be made to use the latest edition of any relevant standard. Thus a model is developed to describe the sectional analysis difference with predicting implications of various combinations of sectional dimensions in structural reinforced concrete elements with reference to the two codes.  The method adopted is purely mathematical technique of modeling, concept and application. Based on the previous behavioural knowledge of such using BS code, Okeniyi et al (2012), a concrete rectangular section of singly reinforced status was also used as a case study. The section was analyzed from stress-strain relationship to formulate the governing equations and the same was specified by breadth b, total depth h and moment of resistance MR. This was simulated to describe the relationship between the variable parameters and predict the behavior of a rectangular section under loads with reference to British Standard and Euro Code. The model, thus defines clearly sectional analysis difference increasing understanding for better structural design skill. Keywords: Reinforced Concrete, Stress-Strain Relationship, Rectangular Section and Moment of Resistance DOI: 10.7176/CER/12-6-05 Publication date:June 30th 202

Constraints Associated With Cultivation and Utilization of Soyabean by Farmers in Ogun State, Nigeria

This study identified the constraints associated with the cultivation and utilization of soyabeans by farmers in Ogun State, Nigeria. A multistage sampling procedure was used to select 120 respondents for the study. Primary data were obtained with interview guide. Pearson Product Moment Correlation and Chi-Square were used to analyze the data collected. Results showed that the mean age of the respondents was 54.8years and majority (75.0%) were male. Majority (64.2%) were married while 65.0% were literate. Thirty five percent (35.0%) had been in farming for about 20 years while majority (65.8%) cultivated between 1-3 hectares of land. Most (80.8%) of the farmers were aware of soyabean cultivation with 56.7% having extension agents as their source of information. Other sources of information include the media (radio and television), fellow farmers and friends. Lack of market for soyabean was the foremost constraint against farmers’cultivation of soyabeans while lack of knowledge of soyabean processing was ranked first among the constraints militating against farmers’ utilization of soyabeans. More than half (59.2%) of the farmers utilize soyabean only in the form of soya milk. Chi-square analysis showed a significant relationship between farmers’ cultivation of soyabean and sex (c2=8.34, p<0.05) and educational status (c2=31.43, p<0.05). Correlation analysis showed that farmers’ cultivation of soyabean is significantly related to age (r=0.96, p<0.05), farm size (r=0.78, p<0.05) and years of farming (r=0.68, p<0.05) while age is significantly related to farmers’ utilization of soyabean (r=0.04, p<0.05). It was concluded that age, sex, educational status, farm size and years of farming played significant roles in farmers’ cultivation of soyabean while age determined the utilization of soyabean by the farmers. It was recommended that extension services targeted on soyabean cultivation and utilization should be more vigorously pursued. Keywords: Soyabean, Cultivation, Utilization, Innovation, Constraint