"It fits my business": Corporate social responsibility activities of companies on the route to gain competitive advantage

For many years, companies have tried to keep the public as close partners. In this bilateral relationship, financial gains of the companies have raised public views on the distribution of these gains. Likewise, regulations and standards determined by supranational institutions such as the United Nations forced companies to give higher priority on CSR activities. The primary purpose of this research is to explain the relation between CSR activities and the preferability of these activities among companies. Summative content analysis is conducted on data collected from the websites of the top 100 companies in the Turkish BIST 100 Stock Index. Findings show that CSR activity choices differ among industries, and these choices unveil related and unrelated differentiation in CSR activities. © 2020 by IGI Global