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4 research outputs found
Sales managers and sales force feedback: Information left in the pipeline
Author
A. Benton Cocanougher
Charles M. Futrell
+9 more
D. H. Robertson
D.H. Robertson
Eric N. Berkowitz
Gerald S. Albaum
Joel Saegert
Philip Kotler
Robert J. Hoover
William B. Locander
William J. Stanton
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
On the usefulness of Q-methodology for consumer segmentation
Author
A. Benton Cocanougher
B. Curtis Hamn
+9 more
Calvin S. Hall
Daniel Greeno
Ernest R. Hilgard
Fred D. Reynolds
Harold H. Kassarjain
Jerome B. Kernan
Warren S. Martin
William Stephenson
William Stephenson
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Impact of Adaptive Seiling on Sales Effectiveness Within the Pharmaceutical Industry
Author
Churchill Gilbert A.
Churchill Gilbert A.
+13 more
Cocanougher A. Benton
Comer James M.
Cravens David W.
Glass G.V.
Hair Joseph F.
Keenan William
Morris Michael. H.
Muczyk Jan P.
Richard Plank
Syzmanski David M.
Thomas Blackshear
Vink Jaap
Weitz Barton A.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
Author
Avery Rosemary J.
Belk Russell
+60 more
Briley Donnel A.
Brumbaugh Anne M.
Butler Jeremy G.
Cain Rita Marie
Chaplin Lan Nguyen
Cocanougher A. Benton
Cohen Jonathan
Downing John D.H.
Durkheim Emile
Erikson Erik H.
Eyal Keren
Fraser Benson P.
Friedberg Anne
Gauntlet David
Glaser Barney G.
Grayson Kent
Green Melanie C.
Hall Stuart
Heisley Deborah D.
Hirschman Elizabeth C.
Hrach Thomas
Huckfedlt Robert
Hutcheon Linda
Jenkins Henry
Jussim Lee
Kassarjian Harold
Kellner Douglas
Kertz Consuelo Lauda
Kymlicka William
Labov William
Lazarsfeld Paul
Levin Harvey J.
Mayne Judith
McCracken Grant
McCracken Grant
McCroskey James C.
McPherson Miller
Morley David
Naisbitt John
Newcomb Horace
Ohanian Roobina
Parekh Bhikhu
Postman Neil
Richins Marsha L.
Russell Cristel A.
Russell Cristel A.
Schau Hope Jensen
Schor Juliet B.
Schwandt Thomas A.
Shrum L.J.
Singleton Royce A.
Spiggle Susan
Spradley James P.
Story Mary
Strauss Anselm
Thomas Kevin D.
Wells William D.
Williams Raymond
Wimmer Andreas
Zaltman Gerald
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref