An Empirical Analysis of the Factors Influencing Online Meal Delivery Services

The study examined the effects of diversity, advertising, ease of demand, and service quality. The study used a quantitative approach, distributing a questionnaire to a randomly selected sample of (514) consumers from the study population. The studys factors (menu variety, promotion, and service quality) had a statistically significant effect on consumer satisfaction with food delivery. In contrast, the findings revealed that consumers were dissatisfied with the ease of ordering (convenience). The online meal delivery market is still in its infancy, necessitating additional research from academics and industry professionals to determine its full potential. This study examines the few available studies on online meal delivery businesses and consumer attitudes toward food delivery. From a management standpoint, the paper contributes to the identification of research gaps, if any, and a broader understanding of customer perception