An Overview of the Functions and Role of Advertising as a Communication Tool in Belarus, Egypt, and the UK

This article is meant to focus on the fundamental functions of advertising as a communicative tool. It shines the spotlight on the communicative functions of advertising, and the role of advertising in three countries Belarus, Egypt, and the UK. I committed to show the functions of advertising and its characteristics and approaches in the three countries. The functions of advertising as a communication tool is to inform consumers, provides consumers with information, connects advertisers and consumer audience in the market, and alter how consumers view a specific issue. Moreover, advertising communication educates consumers and it will make their lives better. This article aims to provide researchers with some knowledge about the functions of advertising communications, and on the influence of advertising communications on the public of the mentioned countries

Fundamental Study on the Compositional Structure of Advertising

In this article, we will go over the elements of advertising that are essential to any successful advertisement. We will delve deeper into each of them to determine how it contributes to the message's dissemination and the persuasive effect that advertising aims to achieve. Scientific studies on advertising theory, advertising definitions, etc. have been actively conducted for a long time in Belarus, Egypt, and the UK. However, studies on the structural characteristics of advertising texts have only recently been published. Despite the fact that the importance of these components has already been established, it is still important to know what they are and what characteristics they each have. So that we could get a sense of the key elements that marketing and communication experts take into account, we focus on a list that will help us get to know them and learn about their characteristics

Comparative Study on Advertising as a Means of Communications; its Issues and Characteristics

This article is meant to provide some initial notions, materials, and concept for the study of advertising communication. It draws on advertising communication definitions. I analyzed vary definitions of advertising communications for English, Russian, and Arabic authors. I committed to bridging the gap between the huge body of research on advertising communications definitions. I am hoping that this lays a solid enough foundation for researchers to dig deeper into some of the issues brought up. The characteristics of advertising communication are particularly explained in the second half of the article. We need to understand how advertising communications work in order to arm ourselves with knowledge about practical forms of social communication. Advertising communications have an impact on our lives, our perspectives, and feelings. In addition to introducing researchers to the most crucial definitions of advertising communications, this article aims to teach them how to study, research, and investigate this field of communication as well as how it influences and shapes our social lives

Design of Spring Coupling for High-Q High-Frequency MEMS Filters for Wireless Applications

A second-order microelectromechanical systems (MEMS) filter with high selectivity and sharp rolloff is required in wireless transceivers used in dense wireless sensor networks (WSNs). These sensors are expected to replace existing wired sensors used in industrial-plant management and environmental monitoring. These filters, together with MEMS-based oscillators and mixers, are expected to replace off-chip components and enable the development of a single-chip transceiver. Such a transceiver will leverage the integrated MEMS componentsÕ characteristics to operate at lower power and, hence, longer battery life, making autonomous WSNs more feasible in a wider range of applications. As a result, this paper presents the design and optimization of the coupling beam of wineglass-mode micromechanical disk filters using simulated annealing. The filter under consideration consists of two identical wineglass-mode disk resonators, mechanically coupled by a flexural-mode beam. The coupled two-resonator system exhibits two mechanical-resonance modes with closely spaced frequencies that define the filter passband. A constraint is added on the beam length to eliminate the effect of the coupling-beammass on the filterÕs resonant frequency. A new process flow is proposed to realize self-aligned overhanging coupling beams designed in this paper.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/87260/4/Saitou6.pd