2 research outputs found
Featured Snippets Results in Google Web Search: An Exploratory Study
In this paper authors analyzed 163412 keywords and results with featured
snippets collected from localized Polish Google search engine. A method-ology
for retrieving data from Google search engine was proposed in terms of
obtaining necessary data to study featured snippets. It was observed that
almost half of featured snippets (48%) is taken from result on first ranking
position. Furthermore, some correlations between prepositions and the most
often appearing content words in keywords was discovered. Results show that
featured snippets are often taken from trustworthy websites like e.g.,
Wikipedia and are mainly presented in form of a paragraph. Paragraph can be
read by Google Assistant or Home Assistant with voice search. We conclude our
findings with discussion and research limitations.Comment: 10 pages, 6 tables, accepted to conference ICMarktech'1