6 research outputs found
Disruptive innovation in media industry ecosystem and need for improving managerial cognitive capabilities in polymediation era
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Erfolgsmessung der Investor Relations
- Author
- A Bassen
- A Cünnen
- A Mei-Pochtler
- A Meier
- A Rappaport
- AJ Frackman
- C Liedtke
- Citigate Dewe Rogerson
- Deutscher Investor Relations Kreis e. V. (DIRK)
- F Faltz
- F-J Leven
- Frankfurter Allgemeine Zeitung
- H Deter
- H Schmidt
- Handelsblatt/IRES
- I Alphéus
- Ir.on Ag
- KR Kirchhoff
- L Perridon
- M Cowell
- M Cowell
- M Dürr
- M Tenero
- O Streuer
- O Streuer
- O Streuer
- R Bühner
- R Westemann
- S Ahlers
- T Althaus
- T Mündemann
- U Hocker
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2004
- Field of study
Neue Erlösformen für Publikumszeitschriften — Kaufpreis und Medienmarke als Erfolgsfaktoren für Paid Content
- Author
- A. M. Theis-Berglmair
- A. Mei-Pochtler
- B. Eimeren van
- B. Eimeren van
- B. Eimeren van
- B. Rauscher
- C. Breunig
- C. Breunig
- C. Neuberger
- C. Neuberger
- C. Neuberger
- C. Nogly
- C. Shapiro
- E. Oehmichen
- F. Strack
- F. Wagner
- G. Siegert
- G. Siegert
- G. Siegert
- H. Jungermann
- H.-B. Brosius
- H.-J. Fuhrmann
- J. Heinrich
- K. Beck
- K. Riefler
- K. Riefler
- L. Rosenstiel von
- M. Jäckel
- P. Rademacher
- P. Vorderer
- R. Brandtweiner
- R. Brandtweiner
- R. Schulz
- S. Trepte
- T. Breyer-Mayländer
- T. Breyer-Mayländer
- U. Klein-Bölting
- W. Schweiger
- W. Schweiger
- W. Schweiger
- W. Schweiger
- W. Wirth
- W. Wirth
- W. Wirth
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2007
- Field of study
Media branding : a strategy to align values to media management?
- Author
- A Mei-Pochtler
- AB Carroll
- BM Meglino
- C Baumgarth
- C Burmann
- C Burmann
- C Sommer
- CA O’Reilly
- D Elliott
- D McQuail
- DA Aaker
- DA Aaker
- E Humprecht
- EH Schein
- F Habann
- F Lobigs
- G Siegert
- G Siegert
- G Siegert
- G Sylvie
- GA Fitzgerald
- I Krebs
- J Hamilton
- JA Rubino
- JD Margolis
- JE Finegan
- JG March
- JH McManus
- K Förster
- K-D Altmeppen
- KL Keller
- L Engwall
- M Ots
- M Rokeach
- MB Rimscha von
- PE Connor
- PJ Aust
- PL Plaisance
- SH Schwartz
- SL Williams
- SM Chan-Olmsted
- T Hanitzsch
- W Donsbach
- WS McDowell
- WS McDowell
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2017
- Field of study
Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
- Author
- A Helpup
- A Heydt
- A Heydt
- A Martin
- A Mei-Pochtler
- B Helmig
- C Behrends
- C Behrends
- C Gruninger-Hermann
- D Ahlert
- D Litzinger
- D Litzinger
- D Litzinger
- D Möhlenbruch
- D Ziccardi
- DB Leeds
- E Otzen-Wehmeyer
- F Berlemann
- Frey.Beaumont—Bennett
- G Belch
- G Stabernack
- GJ Tellis
- H Bellino
- H Diller
- H Döppner
- H Hahne
- H Jansen
- H Meffert
- H Schlotterbeck
- H-J Rieke
- H-J Stickel
- J Pinhammer
- J Segerer
- J Totten
- K Beck
- K Birkigt
- K Smith
- L Berekoven
- M Bruhn
- M Döppner
- M Gerling
- M Keppler
- M Laurent
- M Martin
- N Fraser
- P Cristofolini
- P Cristofolini
- R Blattberg
- R Decker
- R Kuckartz
- R Palupski
- R Spannagel
- S Feige
- S Friedrich
- S Rüschen
- S Stiebeiner
- T Banning
- U Management
- UD Frey
- V Trommsdorff
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2000
- Field of study
Markenführung
- Author
- A Astous d’
- A Bierwirth
- A Burkhardt
- A Dammler
- A Deichsel
- A Geigenmüller
- A Gelbert
- A Grüter
- A Haas
- A Hartnagel
- A Lashinsky
- A Liedtke
- A Mattgey
- A Mei-Pochtler
- A Nitschke
- A Reins
- A Ries
- A Sachs
- A Spengel
- A Strebinger
- A Strebinger
- A Töpfer
- A Valtin
- A Wheeler
- A Zednik
- AM Levin
- AR Rao
- AV Muthuskrishan
- B Boad
- B Boad
- B Frank
- B Loken
- B Sander
- B Sponheuer
- B Yoo
- BBDO
- BBDO
- BD Till
- BL Simonin
- BZ Erdogan
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Belz
- C Hadjicharalambous
- C Homburg
- C Kohli
- C Kohli
- C Scholz
- C Scholz
- C Stritzke
- C Tripp
- C Wittke-Kothe
- CC Baughn
- Consumer Behavior Seminar
- CU Binder
- CW Park
- CW Park
- D Arber
- D Dearlove
- D Oelsnitz v.d.
- D Vahs
- D Wentzel
- D Wentzel
- D Wiese
- DA Aaker
- DA Aaker
- DC Smith
- DH Dean
- DM Boush
- DM Boush
- E Gray
- E Küthe
- E Spiekermann
- EM Tauber
- Europäische Kommission
- F Eschenbach
- F Huber
- F Huber
- F Leclerc
- F Murrmann
- F Scharnowski
- F Völckner
- F Völckner
- F Wecker
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FR Kardes
- Frosch
- G Antonides
- G Felser
- G Friederes
- G Hausruckinger
- G Kaufmann
- G Nufer
- G Patriotta
- G Schreyögg
- G Schweiger
- G Specht
- G Zatloukal
- GF Nern
- GS Carpenter
- H Diller
- H Diller
- H Freter
- H Freter
- H Freter
- H Gierl
- H Hätty
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Meffert
- H Mühlbacher
- H Sattler
- H Sattler
- H Schlicksupp
- H Schröder
- H Schröder
- H Simon
- H Uggla
- H Wiezorek
- H-D Ruge
- H-J Bierwisch
- H-J Grabias
- HH Bauer
- HH Bauer
- HS Fanderl
- HY Wong
- I Braun
- I Breiter
- I Hillebrandt
- I Lasslop
- I Zirkler
- J Becker
- J Becker
- J Becker
- J Berthel
- J Feldmeth
- J Gromark
- J Höhl-Siebel
- J Kernstock
- J Perrey
- J Pescher
- J Rath
- J Redler
- J Zentes
- J-A Huber
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- J-N Kapferer
- JB Romeo
- JD Herstatt
- JD Herstatt
- JH Davidson
- JH Myers
- JR Rossiter
- JR Rossiter
- K Backhaus
- K Backhaus
- K Backhaus
- K Brandmeyer
- K Brockhoff
- K Böll
- K Koeppler
- K Miklis
- K Müller
- K Polyorat
- K Pryor
- K Schaefer
- K Winter
- KL Keller
- L Back
- L Binckebanck
- L Chernatony de
- L Muzellec
- L Percy
- M Bieling
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Bruhn
- M Büttner
- M Gerkhardt
- M Gotta
- M Haverkamp
- M Healey
- M Horak
- M Hubbard
- M Irmscher
- M Kirchgeorg
- M Knieß
- M Koers
- M Menz
- M Polonsky
- M Reid
- M Roos
- M Stach
- M Welling
- MC Gilly
- MF Wolfinbarger
- MRRD Solomon Ashmore
- MT Ewing
- MW Celsi
- N Andres
- N Baumüller
- N Mahnik
- N Marwick
- N Papadopoulos
- O Belz
- O Holzkämper
- O Klante
- o. V.
- o. V.
- o. V.
- o. V.
- P Hankinson
- P Hehn
- P Kotler
- P Kotler
- P Körfer-Schün
- P Langeslag
- P Ringeisen
- P Steiner
- PH Bloch
- PH Farquhar
- PW Henderson
- R Klanten
- R Kottasz
- R Kreiner
- R Kreuzbauer
- R Kühn
- R Kühn
- R Kühn
- R Kühn
- R Linxweiler
- R Linxweiler
- R Reichwald
- R Riezebos
- R Stock-Homburg
- R Stock-Homburg
- R Walker
- RHG Großklaus
- S Barrow
- S Brandt
- S Brown
- S Czellar
- S Dittrich
- S Doyle
- S Ertel
- S Henkel
- S Henkel
- S Kircher
- S Kircher
- S Kircher
- S Laforet
- S Laforet
- S Laforet
- S Latour
- S Lebrenz
- S Müller
- S Nowlis
- S Reinecke
- S Zeplin
- SB Walchi
- Schweizerischer Bundesrat
- SM Davis
- SU Klug
- T Ambler
- T Andresen
- T Andresen
- T Jenner
- T Jenner
- T Langner
- T Lauer
- T Levermann
- T Raabe
- T Rudolph
- T Tomczak
- T Tomczak
- T Tomczak
- TG Cummings
- TJ Larkin
- TO Brexendorf
- TO Brexendorf
- TR Knudsen
- trendence
- U Günther
- U Johannsen
- U Koppelmann
- U Raffelt
- U Wölfer
- V Spinnarke
- W Diez
- W Giehl
- W Hars
- W Hartmann
- W Irrgang
- W Kroeber-Riel
- W Kroeber-Riel
- W Mayerhofer
- W Pepels
- W Schiller
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study